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Top 8 Sales Automation Tools to Boost Your Sales

Published on June 8, 2022
Last modified on June 8, 2022
sales automation tools

Sales automation tools – valuable assets in today’s business world.

Every business aims at automating its work processes regardless of their industry. 

It is a known fact that automation tools save time of sales reps to a great extent. Moreover, they also greatly increase productivity and efficiency. 

In this article, we explore what sales automation tools are, and look at some of the most popular ones.


What are Sales Automation Tools?

sales automation tools

Sales automation tools refer to software used by sales teams to help automate the sales process.

They help increase efficiency straight from first initial contact via prospecting up to closing.

Furthermore, there are various types of tools available. Some help you automate all the steps in your sales cycle. However, others specialize in only one particular part of the sales process.

Recommended: A complete guide on sales automation


The Top 8 Sales Automation Tools You Need to Know

Here are some of the most popular sales automation tools guaranteed to help close deals faster:

1. EngageBay

EnageBay is a free sales CRM aimed at small businesses. You can use EngageBay as a stand-alone even landing page-integrated broadcast messenger to connect with your customers.

Not only this, it can also help you get feedback from prospects easily. You can make your sales efforts much more efficient through broadcasting messages through EngageBay to any website visitors.


2. SalesBlink

SalesBlink is your one-stop destination for sales process automation. It’s a cold sales outreach platform that can take you from prospecting to outreach and then to closing smoothly.

Moreover, it’s considered to be one of the best sales automation software. Additionally, SalesBlink is a SaaS product that helps with the functioning of your sales team.


3. NeoDove

NeoDove is an effective telecalling CRM as well as a sales engagement platform. Its core features alongside its various integrations greatly increase efficiency and help with conversions. Through its Marketplace, it offers services like SMS automation, bulk messaging, IVR and more. 

NeoDove aims to improve the quality of your entire sales process and helps build stronger business-customer relationships.


4. Outreach.io

Outreach.io is broadly thought to be one of the best sales engagement platforms. It helps sales reps by helping them nurture and close sales.

Furthermore, it lets users view important metrics all from a single dashboard. The platform offers email tracking, an auto-dialer and a meeting scheduler.


5. HubSpot Sales Hub

HubSpot Sales Hub is considered an all-in-one sales automation tool created to optimize your entire business’ sales process. It helps with things like email templates, scheduling, follow up automation alongside data entry and more.

HubSpot Sales Hub is designed with the goal of helping you close maximum leads in minimum time. Moreover, it offers real-time engagement which can be really helpful for many sales teams.


6. Leadfeeder

Leadfeeder is a sales prospecting platform that’s responsible for identifying visitors to your website. It is considered a web intelligence tool that enables you to easily contact people interested in your product.

Furthermore, it also comes equipped with a data enrichment feature. This allows for faster outreach as well as easy CRM integration. Using Leadfeeder definitively helps close your deals faster.


7. LinkedIn Sales Navigator

LinkedIn Sales Navigator is an ideal tool for busy reps. Instead of generically searching for leads, it allows for targeting highly qualified prospects.

Sales Navigator has an advanced search box feature. This enables you to filter LinkedIn users based on categories like industry, experience, education, location, etc. 


8. Everstring

Everstring is a software that combines the power of AI with B2B and account-based sales. This sales automation tool is able to easily combine machine learning and natural language processing alongside manually validating data.

It finds unique company attributes or trends via crawling the web. It then extracts this information from news, funding and product information.

If you’re navigating account-based sales, Everstring could be an especially invaluable tool for collecting stakeholder data.


What are some things to consider while choosing your sales automation tool?

sales automation tools


Here are some things to remember when choosing which sales automation tool is right for your business:

Expected Level of Integration

Ideally, you’d search for sales automation platforms that are easy to integrate with other platforms. This will immensely help with streamlining your work process.


Scheduler for Meetings

If your tool comes equipped with a meeting scheduler, it’ll be much easier for you to fix meetings. All you’d need to do is send them a calendar link. Then, to respond all they’d have to do is select a date and time.


Data Enrichment Features

Having additional data about your prospects is always a positive. Mentioning more specific details when reaching out to your prospects makes you appear more trustworthy.

As such, there are certain tools that help filter out data from different sources. This is done so that your data stays updated and relevant.


Allows You to Save Email Templates

It’s simply good planning to choose a platform that lets you save email content you repeatedly send via templates. In fact, this helps save more time whenever you have to send similar emails to prospects again and again.

Confirmation emails and follow-ups tend to have the same content and would really benefit from having a pre-written template.


Lead Scoring

A tool that helps with lead scoring would help your sales reps to focus on the best deals. 

The software used would determine exactly how qualified a lead is and if it should be given first preference.


Automated Filling of Quotes or Proposals

Manual data entry for proposals and quotes can be a difficult job for salespeople. 

As a result, you should look for sales automation tools that can help with this. Ideally, a tool that can help to fill proposals by extracting data from records, email, etc. would be preferred.

Automating this process would truly help your reps as they’d be able to spend more time on selling.



Sales automation tools help automate many repetitive and time consuming tasks. As such, they have proven to be extremely helpful to businesses across various industries.

As you have seen, there are many criteria to keep in mind when selecting your business’ sales automation tool. 

Moreover, with the aforementioned sales automation tools, sales teams are able to free up time to boost business productivity. This also gives reps more than enough time to breathe and focus on selling and boost your business.

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