How to create product Evangelism

Estimated Reading Time: 5 minutes The word Evangelism is derived from the Greek words of ‘good news’ And in our modern world, product evangelism explains how a product or service improves people’s lives. It is believed that Guy Kawasaki, the former chief evangelist of Apple Computer, is the father of evangelism marketing. The driving force behind the concept of evangelism […]

How to build great in-product experience

Estimated Reading Time: 4 minutes The development of technology at a staggering pace is leading the global market to develop as well. Today more goods and services are being offered every day, industries and markets are more saturated and highly competitive than ever before.With the increasing number of customers moving online and digital transformation on its peak,the market strategy has […]