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Do you want to increase your sales? Are you searching for ways to turn incoming client calls into possible purchases?
Your search ends here.
In this article, we will take you through some of the most effective ways on how to convince customers.
Just follow our simple tips and tricks, and you’ll be sure to convince all your customers and clients to buy your products and services in a heartbeat!
8 Ways How to Convince a Customer to Buy Your Product
As a seller, you provide a wide range of specific products. So, why would your potential customers possibly be struggling with their final decisions?
Quite simply, it’s because there are many competitors out there who also sell similar products. As such, you need to separate yourself from them. Stand out so that these potential buyers turn into your customers.
The following are some great tips that you can incorporate to convince your customers to buy from you:
Prepare clear and appropriate descriptions of exactly what products you offer
You should be specific and to the point. No hidden costs. People like to know as many details as possible to help them make proper decisions.
Talk up the benefits of your product but keep it honest. Don’t make promises that you won’t be able to keep. It’s quite easy to fall in a “one-time customer” trap, but you should avoid that hole.
Establishing alongside maintaining good relationships with your new customers can help you retain them longer. Moreover, they could also turn into ambassadors of your brand!
Furthermore, show visuals of your products. Ensure that you take good photos. If necessary, you should consider hiring a professional photographer.
Know the difference between a benefit and feature of your product
A feature refers to something that describes a product, such as what it “is” or “does”.
Meanwhile, a benefit talks about something that the product has that is of interest or a perk for your customer.
For example, a car with a reinforced safety roof. Here, the roof is a feature. Alternatively, if you were to say a car that keeps your family safe. Here, the promise of safety is the benefit.
Knowing the difference between the two helps you know when it’s important to highlight each of them. This is especially useful when presenting your product.
Provide something that is more than expected (some kind of bonus)
People like bonuses quite a lot. Offering bonuses alongside your product can help build positive emotions around your brand.
They help make customers feel elated and happy as well as appreciated.
As such, your customers can connect these strong positive emotions to your brand. Thus, this greatly increases the chances of your brand not being forgotten.
You can add samples, incorporate creative packaging, add a note, exceptional service, etc. You can more or less add any little feature that your customer didn’t pay for but they might appreciate.
However, remember to be unique and thoughtful, and target your customers appropriately.
Emphasize what’s unique about your business
One of the most important ways to build a reputation for your brand is to set it apart from others. You should keep this in mind whenever you’re presenting a product to a customer.
Remember to focus on the unique aspects of the product you are offering. Highlight these features whenever you market them to prospective customers.
Use your business’ unique features to your advantage and to differentiate yourself from your competitors. In addition to giving your brand its own distinct essence, it will also help customers recall your product easily.
Your customers must be well informed about all the terms and conditions relating to your product
Ensure that all these rules are simple, easy to understand, and readily available to your customers. This way, they won’t have to spend time looking for them.
So, what should you include in your terms of service/user agreement?
These terms serve as an agreement between you both. They protect both your customers as well as your business.
Create a strong interpersonal connection with them
Establishing and maintaining a deep personal connection with your customers is highly important. Often, it can be one of the key factors that drive purchase decisions.
This means giving your customers exactly what they want, i.e., a strong relationship with your brand. Creating and carefully handling this relationship can even convince them to buy more from you.
Furthermore, if they are satisfied you can reap the benefits. They can also spread their satisfaction with your service via word of mouth and convince and attract more customers.
Don’t hesitate in sharing user testimonials with them
It is a known fact that a majority of customers read reviews prior to buying actual products.
As such, sharing customer reviews can really help increase your brand’s credibility. Also, it will set the foundation for convincing them to buy more from you.
They act as social proof that your product does what it says and does it well. When used correctly, testimonials can be a highly effective resource.
A brilliant testimonial can at times even demonstrate how a business’ pain points can be solved. It can do it with more immediacy than a brochure would, especially if it were video-based.
Lastly, they humanize your brand. Everyone loves a good story. They provide a human interest angle that truly enables customers to better connect with and understand the product.
Lastly, always be reachable
Be sure to provide the exact name of your company, contact details, and frames when the customers can contact you.
If your business uses social media for communication, use it to stay in touch with all of your customers. You can easily do this by providing the specific link.
It is essential that your customers can easily reach you in case of any issues or concerns.
You can even post a contact form on your website (alongside social media platforms). This can act as a method to give them a voice and space to communicate their suggestions.
Listening to their feedback is sure to help you improve your product. Moreover, this would also help build a very trusting relationship between your business and customers.
Also read: Customer engagement strategy
7 Ways How to Convince a Client to Buy Your Service
You have developed a service that can immensely help fulfil or satisfy the needs of your client. However, you need to ensure that they trust you and as a result will actually purchase said service over and over again.
Here are a few proven tips that can help you convince a client to buy your service:
Be natural and avoid the overuse of scripts
Something you need to remember is that customers call because they want to have a conversation with a real person. As such, they expect proper responses to their inquiries and questions, even the strange ones.
Otherwise, the client would keep browsing solely on the website itself. For this specific reason, you should avoid using readymade conversation scripts.
The scripted replies come off as robotic or unnatural to clients. Moreover, they create a feeling of an unwanted sale process. Customers are always more willing to buy if they form some sort of emotional relationship with the consultant.
Remember to be yourself and act naturally.
Use names when talking to your client
Find out your client’s name and slip it into the conversation from time to time.
Research has shown that people like hearing their name. And as such, they are likely to form friendly relationships when hearing it from the other side.
Remember to ask about your client’s well being
If you want clients to buy your service, you should try and ask about their well-being. Try to do this towards the beginning of the conversation.
Research has proven that sales tend to increase with groups of clients who were asked about their well-being.
This practice also allows you to begin the conversation on a positive and sociable note.
Act on their emotions
It’s human nature to believe that all our decisions are rational. But, to be frank – our emotions influence a lot of the decisions we make.
Emphasize what positive emotions your service or its purchase may lead to. By empathizing with your client, you’re gently steering their emotions towards your target/end goal.
You will see that this method is much more effective than having an objective argument.
Prove that your service is far superior than those offered by your competitors
Highlighting the advantages of the service offered by your company is highly important.
Oftentimes, some customers call to investigate the market by asking questions about your service. Thus, to be on an even playing field, you have to emphasize that your offer is better. Or even more affordable than your competitor.
If your offer is not in fact the less costly option, it can get a bit harder. However, you can always mention that with a higher price, they receive an even better, more effective service.
Also, read –
Leverage Fear of Missing Out (FOMO)
Even buyers who are undecided, find it hard to let go of a great opportunity.
In marketing, this feeling is known as FOMO (fear of missing out). This term refers to a fear of losing their opportunity to buy/do something.
You can utilize this handy psychological trick when you do not know how to encourage customers to buy products. You can say that there is a limited time offer going on for your service, where clients can get it at a 20% discount.
Allow your customers to decide on the next steps on how to proceed
If you truly want to know how to convince a client, follow the last bit of advice. Utilize the power of psychology alongside autonomy by asking customers certain questions.
For example – “What are the next steps we can take?” or “What would you like to do next?”
If you do this, you’ll sound less like a salesman and more like a proper consultant.
A sales call has a higher chance of ending up a success. This often happens when the customer feels like they have choices and that their opinion is valued.
As you may have observed, incoming calls can actually be a great sales channel. For this reason, you need to know exactly how to convince a customer to buy your products.
Additionally, you should also know how to convince a client to buy your service.
Moreover, you should be able to move from questions about the product to a final commercial offer.
All the psychological tricks mentioned above can definitely help you develop good relationships with your clients and customers.