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10 Effective Telecalling Scripts That Actually Work

Published on March 10, 2022
Last modified on July 27, 2023
Effective Telecalling Scripts for Software Sales that Actually Work l NeoDove

Were you aware that the average sales representative makes 52 calls every day?

However, only 1% of cold calls actually lead to actual appointments. 

Having an effective telecalling script can make all the difference.

You may have the best team of sales agents who have a high conversion rate. Moreover, they may also be dedicated to performing under pressure. 

But sometimes, your telecalling pitch just doesn’t seem to fit. In a situation like this, the next steps you take directly affect your business revenue. 

As such, it’s important to understand the importance of thoroughly researched telecalling scripts. They are an absolute must before you go about conducting or initiating contact with prospects.

Today, we’ll cover some examples of effective telecalling scripts for software sales, key tips to remember, and more. 

 

Why are Telecalling Scripts for software sales important?

Telecalling scripts play a vital role in increasing sales conversion rates. A customized telecaller script helps convince your customers faster and in a more effective manner. 

Why are Telecalling Scripts for software sales important - NeoDove

In telemarketing, telecallers must have a clear plan about when to call and what to talk about. This ensures that the lead flows smoothly into the sales funnel. 

10 Tips For Writing Effective Telecalling Scripts For Software Sales

Let’s quickly recall some of those points so that you’re ready with the perfect telecalling script:

1) Understand your product

First and foremost, to create a great telecalling script, your agents should appropriately understand the product they are trying to sell.

Hello!

Thank you for calling [Your Company Name]. My name is [Your Name].
How may I assist you today?

I understand that you have a few questions about our [product/service].
Could you please provide me with more details about your inquiry?

Based on your inquiry, let me provide you with the necessary details.
[Briefly explain the product/service features, benefits, and pricing].

If you have any further questions or need additional assistance, please feel free to ask.

2) Sales Pitch

Capture the attention of potential customers using a compelling telecalling script for sales pitches. Highlight the unique selling points and benefits of your product to maximize engagement and conversions.

Good [morning/afternoon], [Customer Name]!

This is [Your Name] calling from [Your Company Name]. How are you today?

I noticed that you recently showed interest in our [product/service].
I'd like to share some exciting information with you.

Our [product/service] stands out because [mention unique selling points].
These features will greatly benefit you by [explain the advantages].

If you'd like to explore further or have any questions, please don't hesitate to ask.

3) Appointment Setting

Master the art of appointment setting with a telecalling script designed to make the process smooth and effective. Use persuasive language to convey the value of your product when scheduling appointments.

Hi, this is [Your Name] from [Your Company Name].

I hope you're having a great day! I wanted to reach out to you today to
discuss how our [product/service] can help you achieve [desired outcome].

I believe it would be beneficial for us to have a detailed conversation.
Would you be available for a quick call next week?

Great! I have a few available slots on [mention available dates and times].
Which one works best for you?

I look forward to speaking with you soon.

4) Product Demonstration

Impress potential customers with a telecalling script crafted for product demonstrations. Clearly explain the features and benefits of your product or service, making it easy for them to understand its value.

Hello, [Customer Name]!

This is [Your Name] calling from [Your Company Name]. I hope you're doing well.

I'm excited to show you how our [product/service] can enhance your [specific aspect].
Are you ready for a quick demonstration?

Now, let's take a look at the [product/service] interface and explore its key features.

[Provide a step-by-step demonstration and explain the benefits at each stage].

If you have any questions or would like further information, feel free to reach out to me.

5) Customer Retention

Retain valuable customers by utilizing a telecalling script focused on building loyalty. Express appreciation and reinforce the value of your product or service to maintain strong customer relationships.

Good [morning/afternoon], [Customer Name]!

I wanted to personally thank you for being a valued customer of [Your Company Name].

Your continued support means a lot to us. We strive to provide the best service and experience for our customers, and your satisfaction is our top priority.

Are you ready for a quick demonstration?

As a token of our appreciation, we would like to offer you an exclusive [discount/upgrade/bonus]. This is our way of saying thank you for choosing us.

[Provide a step-by-step demonstration and explain the benefits at each stage].

If there's anything else we can assist you with, please let us know.

6) Technical Support

Resolve customer issues efficiently using a well-structured telecalling script for technical support. Guide customers step-by-step through troubleshooting processes,for a smooth experience.

Hi, [Customer Name].

I'm [Your Name] from the technical support team at [Your Company Name]. How can I assist you today?

I understand that you're experiencing [describe the issue]. Don't worry; we're here to help you resolve it as quickly as possible.

Let's start by [provide step-by-step instructions or troubleshoot the problem together].

Please let me know if you have any questions or encounter any difficulties along the way. If there's anything else you need assistance with, feel free to contact us.

7) Survey or Feedback Collection

Gather valuable insights from customers through telecalling scripts designed for surveys and feedback collection. Use engaging questions to understand their preferences and suggestions and enhance your product or service.

Hello, [Customer Name]!

This is [Your Name] calling from [Your Company Name]. I hope you're doing well.

We value your opinion, and we're conducting a brief survey to gather feedback on our products/services. Your insights will help us improve our offerings and ensure we meet your expectations.

I would appreciate it if you could spare a few minutes to answer a few questions. Your input is highly valuable to us.

[Ask relevant survey questions and encourage the customer to share their thoughts].

Thank you for your time and feedback!

8) Follow-up Call

Nurture customer relationships with a telecalling script for effective follow-up calls. Address any remaining questions or concerns and offer ongoing support to strengthen loyalty.

Hello, [Customer Name]!

This is [Your Name] from [Your Company Name].

I hope you're doing well. I'm calling to follow up on our previous conversation regarding [briefly recap the previous discussion].

I'm here to ensure a smooth experience for you. Please feel free to reach out to me anytime if you need any additional support or have any other inquiries.

Your satisfaction is our top priority. Thank you for your time and have a wonderful day!

9) For SaaS Businesses 

Introduce your SaaS (Software as a Service) business effectively with a telecalling script tailored for the industry. Clearly communicate the unique feature of your solution and showcase its potential to drive growth for your customers.

Good morning/ Good afternoon [Customer name]

This is [Your Name] from [Your SaaS Company]. I hope you're having a great day!

I'm reaching out to introduce our innovative SaaS solution that can revolutionize [specific aspect of their business]. Our platform offers [mention key features and benefits], enabling you to streamline operations and drive growth.

I would love to schedule a brief call with you to discuss how our SaaS solution can meet your unique needs. Are you available for a quick conversation this week?

Great! Let's find a suitable time slot for you. I have a few available options on [mention available dates and times]. Which one works best for you?

Also read: Skills you must have as a telecaller

10) For Real Estate Businesses

Engage potential real estate clients using a persuasive telecalling script for the real estate industry. Highlight the advantages of your properties and guide them through finding their dream property.

Hi [Customer Name],

This is [Your Name] from [Your Real Estate Agency]. How are you today?

I'm calling to share some exciting real estate opportunities that might interest you. We have a range of properties available in [desired location], catering to different budgets and preferences.

Whether you're looking for a cozy apartment or a spacious family home, we have options that fit your requirements. Our properties offer [mention attractive features like location, amenities, and investment potential].

I'd be happy to schedule a property viewing or provide more information. How would you like to proceed?

Let's find a convenient time for you to explore these properties. I have some available slots on [mention available dates and times]. Which one works best for you?

Want to make calling more efficient?

Boost productivity with the perfect dialer, download our guide today!




    10 Tips For Writing Effective Telecalling Scripts For Software Sales

    Let’s quickly recall some of those points so that you’re ready with the perfect telecalling script:

    10 Tips For Writing Effective Telecalling Scripts For Software Sales - NeoDove

    1) Understand your product

    First and foremost, to create a great telecalling script, your agents should appropriately understand the product they are trying to sell.

    2) Do your research

    Research everything about your prospect. From what their company does, their job title, firmographics or any mutual connections. This helps your telecalling script sound more professional.

    For all this information, you can research their company website, social media accounts (LinkedIn account, Twitter, etc.).

    3) Have a strong introduction

    Build a powerful introduction to your telecalling script. This makes prospects more interested in figuring out what you have got to offer.

    4) Value their time

    Intelligently, request permission for their time. This translates into how professional your sales agent appears when putting their telecalling script into practice.

    5) Show them why they need your product

    Use your positioning statement and move to the solution or benefits. (What’s in it for them?) In your telecalling script, you must show your customer what they have to gain.

    6) Use open-ended questions

    A well-balanced telecalling script includes a good set of precise and open-ended questions.

    7) Mention their pain points

    Establish a product or service need by touching on the pain points within your telecalling script.

    8) Stay on track

    Lead the questions during the conversation and answer every objection precisely. The point of having a telecalling script is to ensure you stay on track.

    9) Follow-up with them

    Towards the end of your call, inquire about the appropriate time for a follow-up call.

    10) Have a persuasive closing statement 

    Prepare for a convincing call closure that convinces them to consider testing your product or service. The conclusion is one of the most important parts of your telecalling script.

    Also read: Benefits of Telemarketing

     

    3 Types of Keywords To Remember When Creating Telecalling Scripts For Software Sales

    Here are some important words and phrases you can use to empower your telecalling script:

    3 Types of Keywords To Remember When Creating Telecalling Scripts For Software Sales - NeoDove

    1) Words expressing courtesy

    When writing telecalling scripts, use polite words like “Please”, “Thank you”, “We can help you with that”.

    2) Assuring words

    In your telecalling script, phrases like “You are absolutely right”, “Here is our expertise”, “These are the challenges but no worries”, “I understand your concern” make your customer feel heard.

    3) Industry-related words

    Use industry-related business terms in your telecalling scripts to sound more professional. (Customize according to your business type).

     

    Conclusion

    Overall, telecalling script writing demands careful focus on the direction, talking-style of the agent, and the verbiage. Whether for inbound or outbound calls, telecalling scripts can enhance your agents’ delivery style. 

    By keeping the above telecalling scripts in mind, your agents can also gain more control over the call.

    Relying on technology to maximize the output of your agent’s efforts can help as well. For example, NeoDove includes questionnaire options that allow you to add your script in multiple languages. 

    Furthermore, you can follow telecalling scripts till closure and can fill in your notes throughout the conversation. Additionally, they also increase the productivity of your agents.

    Reach us out to know more about how NeoDove can help your business grow.

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