Were you aware that the average sales representative makes 52 calls every day?

However, only 1% of cold calls actually lead to actual appointments. 

Having an effective telecalling script can make all the difference.

You may have the best team of sales agents who have a high conversion rate. Moreover, they may also be dedicated to performing under pressure. 

But sometimes, your telecalling pitch just doesn’t seem to fit. In a situation like this, the next steps you take directly affect your business revenue. 

As such, it’s important to understand the importance of thoroughly researched telecalling scripts. They are an absolute must before you go about conducting or initiating contact with prospects.

Today, we’ll cover some examples of effective telecalling scripts for software sales, key tips to remember, and more. 

Why are Telecalling Scripts for software sales important?

Telecalling scripts play a vital role in increasing sales conversion rates. A customized telecaller script helps convince your customers faster and in a more effective manner. 

In telemarketing, telecallers must have a clear plan about when to call and what to talk about. This ensures that the lead flows smoothly into the sales funnel. 

10 Tips For Writing Effective Telecalling Scripts For Software Sales

Previously, we’ve discussed the main elements involved in designing an effective cold calling script. Let’s quickly recall some of those points so that you’re ready with the perfect telecalling pitch:

  1. Your agents should appropriately understand the product or service they are trying to sell.
  2. Research everything about your prospect. From what their company does, their job title, firmographics or any mutual connections. For all this information, you can research their company website, social media accounts (LinkedIn account, Twitter, etc.).
  3. Build a powerful introduction that makes prospects more interested in figuring out what you have got to offer.
  4. Intelligently, request permission for their time. This translates into how professional your sales agent appears.
  5. Use your positioning statement and move to the solution or benefits. (What’s in it for them?)
  6. Draft a good set of precise and open-ended questions.
  7. Establish a product or service need by touching on the pain points.
  8. Lead the questions during the conversation and answer every objection precisely.
  9. Inquire about the appropriate time for a follow-up call.
  10. Prepare for a convincing call closure that convinces them to consider testing your product or service.

Also read: Benefits of Telemarketing

Effective Telecalling Script Templates

Here are some examples of scripts for telecalling you can use to converse with your customers. Customize it according to your business and customer needs and you’re good to go. 

Telecalling Script 1: For SaaS Businesses

Greeting 

“Good morning/ Good afternoon (Customer name)”

Introduction

Who are you and where are you calling from?

“Hello, my name is Avi, I am calling from NeoDove. Is this the right time to talk?/ Are you busy at the moment?/ I hope I am not calling at the wrong time.”

Purpose of the call

We have a new AI-based solution that can help you. It keeps your sales team productive and performing effectively, whether they are working remotely or in-office. Is that something you’d like to hear more about?”

Elevator Pitch 

What is the added value for your customer?

“Our product has helped many businesses empower their sales team. We provide them with an intuitive communication and lead management platform. This allows them to use calling solutions to maximize outbound calling efforts alongside other data management and inbound solutions.”

“I would like to ensure that your company is a good fit for what we provide.”

“And if you don’t mind, I’d just like to ask you a couple of questions.”

The Pre-Qualifying Stage 

Now, the pre-qualifying stage is where you ensure that the contact is the right fit for you.

“Do you currently use a tech solution or tool that helps you manage your telecallers?”

“Do you think your current tech solution or tool tackles every obstacle you had?”

“How important is it for you to have more control over the communication process and the productivity level of your sales team?” 

The Problem Solving Stage 

Here, you’re going to mention that you have a relationship with several businesses like theirs. Then, you share some common challenges they faced (pain points) and connect them with your service. Finally, elaborate on how your service helped to overcome these obstacles or problems.

 Closure

Lastly, you have to get something concrete from this call

“I know you are probably busy, but I’d like to set an appointment for this week to have one of our consultants walk you through the platform. Would Monday at 12:00 pm work for you?

Sounds great (customer name), I’ll set the appointment and send a confirmation email. It was great talking to you and have a great day”

Also read: Skills you must have as a telecaller

Telecalling Script 2: For Real Estate Businesses

Greeting

“Good morning/Good afternoon Sanket”

Introduction

“Hello Sanket, this is Sunil calling from Address West Properties. Hope I haven’t caught you in the middle of anything. Can I talk to you for a few minutes?”

Purpose of the call

“I have noticed that you are interested in buying a house in our Delhi project. You filled in a lead generation form, on our Facebook Ad. Would you like to know more about the project?”

The Pitch

“The project has utilized the land space intelligently to deliver a high-end living experience and a diverse range of facilities and services. Our spaces start from 75 sqm. The home-style varies from studios to apartments, twin houses, standalone villas, and penthouses. And, the price range starts from X INR/sqm.”

The Benefit

“We are extremely flexible with the payment method, and we can tailor it based on your needs. It’s a great area with a lot of interest at the moment and the properties are getting sold really quickly.”

Closure

“If you’re interested in learning more about the project, I can arrange a walkthrough. I can book a slot this week to have one of our agents walk you through the different properties. You can then further discuss the payment methods. Would Tuesday at 10:00 am work for you?”

“Sounds great, I’ll set the appointment and send a confirmation email. It was great talking to you and have a great day”]

Note: The above-mentioned sample scripts should be carefully customized. The customization varies according to your business need, the engagement level with the prospect, and the campaign goal. It’s preferable to experiment and see which script has a better outcome than the other.

Check out: Telecalling Job Interview Questions

Types of Keywords To Remember When Creating Telecalling Scripts For Software Sales

Here are some important words and phrases you can use to empower your script:

1. Words expressing courtesy

“Please”, “Thank you”, “We can help you with that”

2.  Assuring words

“You are absolutely right”, “Here is our expertise”, “These are the challenges but no worries”, “I understand your concern”

3. Industry-related words

Use industry-related business terms. (Customize according to your business type).

Conclusion

Overall, telecalling script writing demands careful focus on the direction, talking-style of the agent, and the verbiage. Whether for inbound or outbound calls, scripts can enhance your agents’ delivery style. Moreover, by keeping the above outlines in mind, yor agents can also gain more control over the call.

Relying on technology to maximize the output of your agent’s efforts can help as well. For example, NeoDove includes questionnaire options that allow you to add your script in multiple languages. This gives your telecallers a perfect way to start pitching to prospects. 

Furthermore, you can follow scripts till closure and can fill in your notes throughout the conversation. This ensures more control over the communication process and guarantees a favorable outcome for your business. 

The tool also offers other inbound and data management solutions, which enhance your call value and quality. Additionally, they also increase the productivity of your agents.

Reach us out to know more about how NeoDove can help your business grow.

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 The Keywords

There are some words and phrases which you can use to empower your script:

 Words expressing courtesy:

“Please”, “Thank you”, “We can help you with that”

 Assuring words:

“You are absolutely right”, “Here is our expertise”, “These are the challenges but no worries”, “I understand your concern”

 Industry-related words:

Use industry-related business terms. (Customize according to your business type).

Telecalling speech writing needs careful attention given to the direction, style of the agent while talking, and the verbiage. And whether the scripts are written for inbound or outbound calls, relying on the above outline will enhance your agents’ delivery style and give them more control over the call. 

Relying on technology to maximize the output of your agent’s efforts can help as well. For example, using a tech tool like NeoDove, which includes questionnaire options, where you can add your script in multiple languages. This gives your telecallers a perfect way to start pitching to the prospects. 

You can also follow it till closure and can fill in your notes throughout the conversation. This ensures more control over the communication process and guarantees a favourable outcome for your business. 

The tool also offers other inbound and data management solutions, which enhances your call value and quality, and increases the productivity of your agents.

Reach us out to know more about how NeoDove can help your business grow.

Last modified on October 4, 2022