10 Tips For Writing Effective Telecalling Scripts For Software Sales

Let’s quickly recall some of those points so that you’re ready with the perfect telecalling script:

1) Understand your product

First and foremost, to create a great telecalling script, your agents should appropriately understand the product they are trying to sell.

2) Do your research

Research everything about your prospect. From what their company does, their job title, firmographics or any mutual connections. This helps your telecalling script sound more professional.

For all this information, you can research their company website, social media accounts (LinkedIn account, Twitter, etc.).

3) Have a strong introduction

Build a powerful introduction to your telecalling script. This makes prospects more interested in figuring out what you have got to offer.

4) Value their time

Intelligently, request permission for their time. This translates into how professional your sales agent appears when putting their telecalling script into practice.

5) Show them why they need your product

Use your positioning statement and move to the solution or benefits. (What’s in it for them?) In your telecalling script, you must show your customer what they have to gain.

6) Use open-ended questions

A well-balanced telecalling script includes a good set of precise and open-ended questions.

7) Mention their pain points

Establish a product or service need by touching on the pain points within your telecalling script.

8) Stay on track

Lead the questions during the conversation and answer every objection precisely. The point of having a telecalling script is to ensure you stay on track.

9) Follow-up with them

Towards the end of your call, inquire about the appropriate time for a follow-up call.

10) Have a persuasive closing statement 

Prepare for a convincing call closure that convinces them to consider testing your product or service. The conclusion is one of the most important parts of your telecalling script.

Also read: Benefits of Telemarketing

3 Types of Keywords To Remember When Creating Telecalling Scripts For Software Sales

Here are some important words and phrases you can use to empower your telecalling script:

1) Words expressing courtesy

When writing telecalling scripts, use polite words like “Please”, “Thank you”, “We can help you with that”.

2) Assuring words

In your telecalling script, phrases like “You are absolutely right”, “Here is our expertise”, “These are the challenges but no worries”, “I understand your concern” make your customer feel heard.

3) Industry-related words

Use industry-related business terms in your telecalling scripts to sound more professional. (Customize according to your business type).

Conclusion

Overall, telecalling script writing demands careful focus on the direction, talking-style of the agent, and the verbiage. Whether for inbound or outbound calls, telecalling scripts can enhance your agents’ delivery style. 

By keeping the above telecalling scripts in mind, your agents can also gain more control over the call.

Relying on technology to maximize the output of your agent’s efforts can help as well. For example, NeoDove includes questionnaire options that allow you to add your script in multiple languages. 

Furthermore, you can follow telecalling scripts till closure and can fill in your notes throughout the conversation. Additionally, they also increase the productivity of your agents.

Reach us out to know more about how NeoDove can help your business grow.