Sales management – important for a business’ success in any industry.

But, are you familiar with the objectives of a sales management force?

And more importantly, how keeping them in mind can positively affect your business?

In this article, we take a closer look at sales management, its objectives, and those of sales managers.


What is Sales Management?

Objective of a Sales Management


Sales management refers to the practice of managing an organization’s sales department. Alongside this, it also oversees how an organization’s products and services are being sold.

In fact, sales managers are responsible for the planning, control as well as implementation of each sales program. In addition to this, they also assist with the hiring and training of newly acquired employees.

However, the key role of sales managers lies elsewhere. Their focus is on creating and executing sales programs to help a business achieve their sales quotas and revenue goals. 

Sales managers do this through coordinating sales activities and developing an efficient salesforce. Through various methods, they are able to enable sales team members to improve and increase their sales.


The Objective of a Sales Management Force

Sales management objectives are goals or targets that any business has for its sales team. These objectives are meant to be achieved over a set period of time.

Here are some of the main objectives of sales management:

1. Achieving sales volume

Achieving sales volume is perhaps considered one of the most important sales management objectives. 

In brief, sales volume means the number of units sold during a specific time-frame. This metric is important as sales managers use it to figure out the penetration level of a certain market. 

As such, they can then track their own team’s progress accordingly. They can even then determine where to increase sales efforts and forecast future prospects.


2. Sustaining your profits

Here, the sales management focuses on reducing expenses incurred and increasing profits via the management of sales activities. 

This is a very important objective as it ensures healthy revenue margins and can prevent companies from unnecessarily spending.

Although a bit tricky, sales managers can achieve this goal through careful planning, process analysis and effective hiring.


3. Long-term organizational growth

Long-term objectives can be achieved by effectively managing your sales team. In addition to other objectives, sales management is interested in the overall growth of your organization.

This objective primarily focuses on how the company can continuously improve. In this scenario, long-term growth can be achieved through effective marketing campaigns, customer satisfaction and regular follow-ups.

The sales manager is constantly observing how the sales team has impacted customers and if they are satisfied. Furthermore, they also monitor all sales activities and focus on how to increase revenue.


4. Motivating your sales team

Motivating the sales force is a very important objective for sales managers. This is because it can directly impact how well their sales team will perform and their achievement of other goals.

Through additional training, workshops and seminars, sales management aims to develop skilled and competent sales teams. Moreover, they sometimes also provide incentives and rewards to encourage good sales performance.

These measures all help create a positive work environment. In addition to this, they also make sure that all team members are working together towards the same goals.

5. Creating a unique position within the market

Another important objective of a sales management force involves creating a unique position for your business in the market. 

Establishing a unique place in the market helps in the easy fulfillment of your long and short term goals. This is because your organization already occupies a unique position in your consumer’s mind.

For a unique position, your organization should provide a unique product, unique customer service and meet expectations of customers.

6. Generating revenue

Sales management supports their businesses by helping them generate revenue. 

An objective centered around how much revenue you plan to generate during a fixed time-frame can help motivate your team. Furthermore, it can also help you identify and target your most lucrative customers.

Tracking how much revenue is generated in each quarter can also be useful for other reasons. It can provide you with all the necessary information to give status updates to your business’ executives and key stakeholders.


Why is it Important to have Sales Management Objectives?

It becomes important in the long run to clearly define your sales management objectives. Not only can they be used to track your progress, but can also support the growth of your business.

Planning and developing effective objectives of sales management can be beneficial in the following ways:

  • It can improve the focus of your sales team
  • Can help foster an atmosphere of continuous improvement
  • Reward your sales team whenever they achieve a target
  • Makes it easier to identify and work on areas for improvement
  • They can assist you in creating an effective sales plan to help attain your goals
  • Helps you align your own sales goals with the goals of other departments


How to Write the Objective of a Sales Manager

When writing a sales manager objective, initially begin by highlighting experiences you’ve already had in the industry. 

Try to mention any of your major accomplishments and your credentials alongside any relevant skills. Then, go on to elaborate and explain more about what you wish to accomplish in your new role.

When writing a resume for a sales manager job, you’ll need to really focus on the objective section. This is because it is the first part of your resume and thus, should be taken seriously.

Potential employers always read the objective statement on a resume first. As such, through it you must thoroughly convince them that you’re the best candidate for the job.


Examples of Sales Manager Objective for Resume

Here are some examples of well-written sales manager objectives for a resume:

  • Applying for the Sales Manager role at XYZ company. Hope to utilize 10 years of experience for creating sales strategies, increasing business revenue and improving the sales bottom line. 
  • Detail-oriented and motivated sales professional with 7 years of supervisory experience seeking a managerial role. Looking for an opportunity to apply my experience with team-building and staff development alongside advanced knowledge of sales and customer service.
  • A dedicated and hard working individual seeking Sales Manager position at ABC company. Bringing along 16 years of experience as marketing manager and sales director with a well-known clothes and accessories distributor. 
  • Motivated and very enthusiastic individual seeking Sales Manager position at XYZ company. Looking for challenging role to best apply creative problem solving skills and optimally utilize company resources.



Overall, the objectives of sales management play a vital role in any business. They are responsible for deciding where an organization stands alongside where it wants to reach.

Hence, sales management should really put great thought into the planning and future execution of these objectives. 

Moreover, in a similar fashion, the objective of a sales manager also plays a big role in the hiring process. They convey to potential employers what you are capable of as well as what you wish to do. 

As such, they should be written with keeping these thoughts in mind. With all the above information and a little planning, your business’ sales too can improve at an incredible pace.