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Are you aware that over 5 million businesses actively connect with their customers over WhatsApp?
Moreover, 80% of these businesses believe that the platform has helped them grow.
With WhatsApp having such significant impact, you should definitely consider incorporating WhatsApp automation into your business processes.
After all, what is that one thing you cannot imagine your day without?
Undoubtedly, it is checking one’s WhatsApp.
In current times, using WhatsApp and WhatsApp automation has become an important tool for businesses everywhere. For comparison, the platform is considered as important as oxygen for large and small businesses alike.
In this article, let’s examine why exactly WhatsApp automation is so important alongside its benefits. Furthermore, we will also examine what WhatsApp Business automation has to offer.
In recent times, WhatsApp has become the preferred method of communication amongst customers.
With the introduction of business-friendly and smart automation, you can significantly enhance quality of customer service. This leads to faster resolution of problems.
Out of various options, WhatsApp is by far the most widely used messaging platform. In fact, it has over two billion users worldwide. All of this demonstrates the incredible reach you can achieve with the platform.
Moreover, with WhatsApp API, WhatsApp Business and bots, your business can now automate entire conversation processes alongside message flows.
Setting up your business’ auto-replies can be done in two ways:
Through the WhatsApp Business App, connect with customers more. You can deliver important notifications as well as collect feedback from them.
It even functions as a live chat tool. You can even use it to set up ‘away messages’. In this way, you can inform customers that you’re unavailable but will get back to them shortly.
WhatsApp Business APIs enable you to send timely messages as well as automate your conversations.
With the help of a WhatsApp Chatbot, you will be able to automate responses to FAQs. Alongside this, you can also stay connected with customers 24/7.
When WhatsApp Business was introduced, it brought with it the concept of Whatsapp automation. Additionally, two major methods of utilizing this automation feature became quite popular.
WhatsApp Business API is aimed at medium as well as large-sized business owners. This helps them reach out to customers around the globe.
With the help of WhatsApp Business API, WhatsApp chatbots can instantly address queries from customers at scale as well as increase your brand’s reach.
WhatsApp Business chatbots are mainly used to hold automated conversations with your customers. Thereby, mimicking a regular human interaction.
Nowadays, businesses are popularly using business chatbots to increase their own engagement rate. Furthermore, brand visibility is also improved alongside stellar customer service.
The WhatsApp API lets you utilize WhatsApp Business app’s automation tools. In addition to this, you can completely enjoy more advanced capabilities such as automating the entire flow of a message through bots.
Some of the main functionalities of WhatsApp APIs are as follows:
WhatsApp API allows you to set up custom message flows. As well as covering the length of a normal conversation, this will also cover different stages of a conversation.
It is mainly useful when dealing with repetitive tasks and frequently asked questions. Customized message flows will cut response time and improve customer service.
The entire selling flow can be automated and made human-intervention-free with the help of WhatsApp bots.
In addition, the bot can be programmed to display catalogues alongside questions about the customer’s needs. In fact, it can even help you select the right product and allow you to check out instantly.
Most importantly, with the help of chat bots, you can offer 24/7 customer service to your customers.
You can connect with your customers proactively through WhatsApp API. Set up proactive message templates to accomplish this.
It is possible to use this feature after a customer has opted in to receive such communication from you. Once confirmed, you can use this to send updates on orders, appointments, service requests and payments.
This greatly reduces the number of follow-up questions customers need to ask. As a result, agents have fewer repetitive queries to handle.
Keep in mind that message templates can only support images, text, and PDFs.
It is an automation feature that only WhatsApp API offers, allowing you to reduce agent workload by directing phone calls to WhatsApp.
Additionally, your IVR (Interactive Voice Response) system allows you to choose a particular number. Afterward, you can set it to ask the user if they would like to continue their conversation through WhatsApp.
Upon opting in, the customer will be automatically redirected to WhatsApp. From there, they can continue the conversation with a bot or an agent.
This feature has been shown to significantly reduce wait times for customers who need fast resolution. In addition to this, the business also benefits from reduced operational costs.
The WhatsApp Business app is a free-to-use option that is equipped with the basic features of the WhatsApp API. However, the API promises more advanced features as well as WhatsApp automation capabilities.
Three of the main features in WhatsApp Business include:
With this feature, you can set a triggered response to customers’ messages as soon as their query is received.
Not only does this make your first interaction quick, but also lets customers feel seen and heard. This message can be set from the business tool section via the WhatsApp Business App.
Automated away messages can be curated to trigger whenever an individual reaches out to you post office hours.
Through this feature, your customers can rest assured that their query has been received. Additionally, they can also know about when they should expect a response.
As a result of this innovative feature, they will not be left feeling neglected and unhappy.
With this handy feature, you can save and reuse messages repeatedly.
After assigning a unique ‘tag’ to the messages, you can access them by typing ” / ” followed by a certain keyword.
By utilizing these messages, you can respond to queries fast as well as save agents’ time and energy.
WhatsApp automation, especially chatbots offer a range of benefits and can help your business run a lot more efficiently. Chatbots offer the perfect opportunity for businesses to reach out to a newer and wider audience.
Additionally, they also allow businesses to provide the best quality of customer service. This ensures that customers keep coming back to your business.
Here are some of the various benefits of WhatsApp auto message and chatbots for different groups of individuals:
Clients reap the following benefits from a business utilizing WhatsApp chatbot:
Business owners benefit from using WhatsApp automation in different ways. Some of them include:
Additionally, they also allow businesses to provide the best quality of customer service that will ensure customers keep coming back to your business.
Here are some of the various benefits of WhatsApp auto message and chatbots for different groups of individuals:
The ability to auto send WhatsApp messages has brought about a lot of new opportunities for marketers. Some of these opportunities include:
After leads have been generated, the sales team can enjoy the following benefits from WhatsApp auto messaging:
Also read – Why is whatsApp Business important for small and medium sized businesses?
Businesses today understand the importance of reaching out to customers in new and innovative ways. Moreover, reaching out to them on platforms they’re already active on can play a vital role.
The greatest advantage of WhatsApp automation is perhaps the opportunities it offers for your business. Through WhatsApp Business and WhatsApp Business chatbots, you can build a stronger and more stable relationship with your customers.
Furthermore, your business can gain an increasingly loyal customer base alongside higher engagement rates on WhatsApp. Thus, with WhatsApp automation and chatbots, your customer care operations can be completely streamlined.
As a result, your customers will enjoy a more responsive experience, and your business will reap all the benefits.
Using automation on WhatsApp is simple with the right software. Once you have a WhatsApp automation tool, you can create message templates and set triggers to send automated messages to your customers.
Using WhatsApp automation provides businesses with a scalable way to communicate with customers. It helps save time and money while delivering a personalized experience to customers. It also enables businesses to respond to customer queries more efficiently, leading to higher customer satisfaction and better brand loyalty.
Using WhatsApp automation provides businesses with a scalable way to communicate with customers. It helps save time and money while delivering a personalized experience to customers. It also enables businesses to respond to customer queries more efficiently, leading to higher customer satisfaction and better brand loyalty.
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