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Why is WhatsApp Business important for SMBs?

Published on February 12, 2022
Last modified on July 13, 2023
Why is WhatsApp Business important for SMBs - NeoDove

Why did the small business owner download WhatsApp Business? To get in touch with his “contacts”!

Okay, sorry for the bad joke. But in all seriousness, WhatsApp Business has become an essential tool for small and medium-sized businesses to connect with their customers. 

With more than 2 billion active users, it’s no surprise that businesses are taking advantage of the platform’s benefits. From messaging to payments, WhatsApp Business allows businesses to streamline their communication and increase customer engagement. 

So, whether you’re a budding entrepreneur or a seasoned business owner, it’s time to hop on the WhatsApp Business bandwagon and take your customer interactions to the next level.


What is WhatsApp Business?

WhatsApp Business is a business communication app. When it comes to communicating, WhatsApp Business is as good as the common version. But what makes it different are the various other tools that are incorporated into it. 

According to research, more than 80% of people conduct their business and personal interactions through Whatsapp Business today. This app has replaced SMS and has undoubtedly become the most preferred communication channel amongst businesses. 

WhatsApp is extremely popular among people and has billions of users worldwide. People use it extensively to send and receive messages, images, videos, or other attachments. In case WhatsApp outreach is not part of your marketing strategy, you might want to reconsider. 

Read on to know about the features and immense benefits of WhatsApp Business that make it the #1 business communication app for small and medium businesses.  

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The Best Features of WhatsApp Business

With WhatsApp Business, there’s a lot more that businesses can do than just communicate with customers. Here are some of the features that benefit a business greatly:

1) Business profile

You can provide your essential information like contact number, address, business email address, and website URL. You can also add a catalog to communicate about your brand to your target audience who connects with you on WhatsApp.

2) Auto-reply

Whatsapp Business lets you save answers to frequently asked questions. So each time you are occupied with something and receive a common inquiry, all you have to do is select the answer to that particular question and send it. 

3) Automated engagement

For the times that you are away or are too busy, you can let the person messaging know that you are away and that you will connect with them later. With this feature, you can create automated messages like a greeting message to introduce them to your business. You can also create an away message for when you are busy.

4) Labels

You can arrange your contacts and chats using customizable labels, which enables you to locate the chats and customers easily whenever you want.  

5) End-to-end encrypted

The app’s new versions have an end-to-end encryption feature that secures your chat. Your customer and you are the only ones who can read or listen to the conversation. 

Also Read: How Whatsapp Business is used by different industries 

The Top 6 Benefits of WhatsApp Business

The business tools that come along with WhatsApp Business enhance the entire business communication process. The best part is, they’re all free!

Benefits of WhatsApp Business - NeoDove

Apart from being a free business communication tool, here are six major benefits of WhatsApp business:

1) Increased Customer Engagement

With WhatsApp Business, businesses can interact with customers in real time and provide instant customer support. They can also use automated messages and chatbots to respond to customer queries outside of business hours.

2) Improved Customer Satisfaction

The ability to provide quick and efficient customer support through WhatsApp Business leads to higher customer satisfaction and loyalty. It also helps businesses resolve customer complaints and issues promptly, reducing negative feedback and improving their reputation.

3) Cost-effective Marketing

WhatsApp Business offers a cost-effective way to promote products and services. Businesses can create and share engaging content such as images, videos, and product catalogs with their customers for free. They can also use the broadcast feature to send promotional messages to a large audience at once.

4) Enhanced Credibility

WhatsApp Business provides businesses with a professional presence and enhances their credibility. It helps establish a direct and personal relationship with customers, which can result in increased trust and loyalty.

5) Easy Payment Options

With WhatsApp Business, businesses can provide easy payment options to customers through integrations with payment gateways. This makes the payment process hassle-free and convenient for customers.

6) Valuable Insights

WhatsApp Business provides businesses with valuable insights into their customer behavior and preferences. They can use this data to improve their products and services and personalize their marketing efforts.

Overall, WhatsApp Business offers many benefits to small and medium businesses, including increased customer engagement, improved customer satisfaction, cost-effective marketing, enhanced credibility, easy payment options, and valuable insights.

Why is WhatsApp Business important for Small and Medium Businesses?

WhatsApp Business is an essential tool for small and medium businesses to connect with customers in a convenient way. With over 2 billion active users globally, WhatsApp Business offers a free, user-friendly platform for businesses to communicate and build relationships with their customers.

Using WhatsApp Business, businesses can easily manage customer inquiries, provide quick and efficient customer service, and send personalized messages to customers. The platform also offers features like automated messages, catalogues, and labels to help businesses organize their chats and products.

Moreover, WhatsApp Business provides a secure platform for businesses to share important information and conduct transactions with customers. The platform uses end-to-end encryption to protect user privacy and offers payment options to make transactions seamless.

Overall, WhatsApp Business helps small and medium businesses build stronger customer relationships, increase sales, and grow their business in a cost-effective manner. 

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    What can you do to generate Leads with WhatsApp?

    Many businesses today use WhatsApp Business as their primary customer communication channel. Most customers prefer WhatsApp to contact companies while purchasing products or communicating with a brand.

    So, if you also want to reap the benefits of WhatsApp Business to generate leads, this is what you need to do:  

    1) Click to Chat Feature

    You can make it easy for people to chat with you on WhatsApp by adding a “click-to-chat” button on your website. WhatsApp’s website has links that you can use through APIs to add a click-to-chat feature wherever you want on your website. 

    Simply add your phone number after your country code on. For example, if your country code is 91 and your phone number is 123456789, you can add the above-mentioned link and then your phone number.

    2) Integrate Chat Widgets

    It is also possible to incorporate WhatsApp chat widgets into specific areas of your website. When you add the chat feature to your website, you provide customers with support for any questions they may have. During the chat, you get the customer’s phone number, which you can use for further communication, such as sharing product information.

    3) Use Chatbots

    Using chatbots can ensure that your customers receive information without disruption and seem natural.

    4) Landing Page Link

    Include your landing page link in your WhatsApp promotional message. Clicking on this link will direct the user to your landing page, where they will be able to learn more about your product or service. 

    How can Small and Medium Businesses leverage WhatsApp Business to generate leads?

    To generate leads with WhatsApp Business, SMBs can follow these steps:

    Step 1 – Create a business profile on WhatsApp Business with all the necessary information, such as company description, contact details, and business hours.

    Step 2 – Use WhatsApp Business features, such as the “Quick Replies” and “Away Messages” to provide instant responses to customer queries and engage with them.

    Step 3 – Promote the WhatsApp Business number on the company website, social media pages, email signatures, and other marketing materials.

    Step 4 – Leverage WhatsApp Business groups to build a community of potential customers, share useful content, and interact with members.

    Step 5 – Use WhatsApp Business API to automate and streamline lead generation, customer support, and sales processes.

    Step 6 – Use WhatsApp Business analytics to track engagement and customer behavior, such as response rate, message delivery, and open rates.

    By using WhatsApp Business effectively, SMBs can not only generate leads but also build lasting relationships with customers, enhance their brand image, and increase revenue.


    If the features and benefits of WhatsApp Business haven’t convinced you to use WhatsApp Business, what will?

    Businesses should also implement certain tools to ensure smooth customer engagement, as saving customer details one at a time will only waste time. As such, WhatsApp integration is something that needs to be seriously considered.

    If you’ve been looking for platforms that offer WhatsApp Business, you might want to check out: NeoDove! 

    5 Effective Ways To Generate Leads with WhatsApp - NeoDove

    Frequently Asked Questions (FAQs)

    WhatsApp Business is a messaging app designed specifically for businesses to communicate with their customers. It provides several benefits that make it a valuable tool for businesses.

    WhatsApp Business allows for personalized communication, allowing businesses to send customized messages to customers based on their needs and preferences. 

    WhatsApp Business can also help businesses increase engagement by enabling them to send out targeted messages and updates to customers.

    In terms of marketing, WhatsApp is an important platform due to its high user engagement and the ability to send targeted messages directly to customers. 

    As WhatsApp is a messaging app, it offers a more intimate and personal way of communicating with customers compared to other marketing channels. 

    With the increasing popularity of messaging apps, businesses that integrate WhatsApp into their marketing strategies can potentially reach a large audience and drive sales growth.


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