Did you know that 92% of all of your customer interactions occur over the phone?

As such, telesales is a popular process that every company aims to incorporate into their business. It allows your agents to sell your products and services through the telephone.

In reality, telesales involves businesses contacting their customers to promote their business. Alongside this, they also aim to offer, or set up appointments to support field sales reps. 

However, the main motive of telesales is to build repeat businesses through excellent customer relations. 

In this article, we will examine some amazing telesales tips, discuss the responsibilities of a telesales rep and more.

What is Telesales?

Telesales is the practice of selling products or services through the telephone. It can be classified into two types: inbound and outbound. 

In outbound telesales, your sales representatives call potential and existing customers in order to convert them into sales. However, in inbound telesales, your representatives receive calls from prospects. 

In telesales, sales reps contact customers to promote your products or set up appointments to support field sales reps. 

Now, what is the key to being successful at it?

Telesales Vs. Telemarketing: What’s the difference?

In the realm of telephone-based selling, two popular terms often come up: telesales and telemarketing. Though they share similarities, there are distinct differences between the two.

Telesales focuses on making direct sales to customers over the phone. Here, sales representatives engage in one-on-one conversations with potential buyers, presenting products or services and closing deals. The primary goal of telesales is to convert leads into paying customers through personalized selling techniques.

However, telemarketing encompasses a broader approach to phone-based outreach. It involves reaching out to a wide audience, which may include potential customers, existing clients, or even survey respondents. 

While telesales centers on sales, telemarketing aims to build relationships, gather data, and create awareness about products or services.

10 Tips for Telesales Success 

Telesales can be a powerful tool for driving sales and achieving business success

Here are ten tips a telesales executive needs to follow to be successful at telesales:

1) Have access to the right data 

Good data is key for any marketing or business campaign as it’s the starting point of every process. 

Your business can’t succeed if you continue calling old clients or taking numbers from old data. This may end up in your agents calling people who aren’t interested in your products or services. 

Data present with your telesales reps must be new, relevant and updated. This is a vital point that every telesales rep must take care of.