WhatsApp, today, has over 2.5 billion monthly active users globally, and India is its largest market with over 390.1 million
Did you know that over 5 million businesses actively connect with their customers over WhatsApp Business?
Moreover, 80% believe that WhatsApp marketing software was the key to making their businesses grow.
In modern business, the social media platform has become a very valuable marketing tool. WhatsApp marketing tools provide a range of opportunities for marketers.
With the increasing number of WhatsApp users, it’s important to update your marketing strategy.
In this article, we will examine WhatsApp marketing software, its benefits and the best WhatsApp marketing software in India.
What is WhatsApp Marketing Software?
WhatsApp marketing software refers to certain tools that enable you to send bulk messages to your customers. You can easily communicate with customers over WhatsApp quickly and effectively.
In fact, these tools are especially useful in running your WhatsApp marketing strategy.
Why are WhatsApp marketing tools important?
With WhatsApp marketing tools, you can automate your messages and ensure they’re sent out at the right time. You can even include images, text, documents and other multimedia to promote your products.
Moreover, they allow you to interact with your customers in real-time. More importantly, many customers favor WhatsApp as their preferred communication channel.As such, you can seamlessly keep in touch with your customer base.
WhatsApp marketing tools are huge time-savers. They go a long way in helping businesses resolve issues and answer customer questions much more quickly.
In addition to this, chatbots are able to combine a personal approach with consistency. Thus, helping human agents avoid being overloaded.
Furthermore, you can even use WhatsApp marketing tools to send relevant information, promotional offers and discounts to your customers. From bulk messaging, cross-channel communication and messaging automation, there are several ways they can boost your marketing strategy.
Features of Bulk WhatsApp Marketing Software
Bulk WhatsApp Marketing Software tools come equipped with many features. Some of their most important and useful features include:
1) Broadcast Messaging
If you’re trying to market your business, then you need to reach as many people as you can. Moreover, you should be able to do so quickly and efficiently.
A WhatsApp marketing tool allows you to send bulk WhatsApp messages to your customers. Additionally, these messages will appear as an individual message sent from you.
Remember with WhatsApp Business API, you’ll only be able to broadcast messages through select template messages.
2) WhatsApp Virtual Numbers
With WhatsApp Business, you’d have to register your private phone number in order to set up a business profile. You’d also have to enter details about your business and industry, before connecting with customers.
However, sometimes businesses want to opt for a temporary number and keep their own personal number private. With WhatsApp marketing tools, the best software provides you with virtual numbers for WhatsApp. This allows you to maintain anonymity and protect your privacy.
It gives your business credibility without having to worry about your personal mobile device being spammed with messages. Additionally, it also makes it easier for you to send broadcasts and automations with a verified number. In this way, you won’t get marked as spam by your customers.
3) Automation Capabilities
An effective WhatsApp marketing software should have impressive automation capabilities. In simpler terms, it should help you automatically send messages to your customers in an efficient way.
Automating your WhatsApp messages allows you to increase productivity and send timely messages. Furthermore, it completely gets rid of human error. For all these reasons, WhatsApp automation is a key feature to help your business grow quickly.
Some common examples of automated messages are order updates, shipping information, etc. Such messages are automatically triggered based on your website data.
4) Scheduling of Messages
The best WhatsApp marketing software allows you to schedule messages in advance and send them later.
With this feature, you can craft perfect messages ahead of time. Then, you can send them at the ideal time to increase conversions and optimize open rates. Moreover, with scheduling, you won’t have to rush the content of messages just before you have to send them.
An analytics feature helps your business measure and keep track of important chat metrics. For example, total messages sent, number of messages opened, revenue generated, etc.
As such, this information can then be analyzed to understand the effectiveness of each of your campaigns. You can figure out which specific content and message campaigns resulted in more conversions and customer engagement.
Thus, you can put such information to good use when managing your WhatsApp marketing strategy.
What You Should Look For In A Good Whatsapp Marketing Software
When it comes to WhatsApp marketing software, there are plenty of tools available. However, there are certain things to keep in mind when looking for an ideal tool.
Here are the three main criteria to remember when evaluating WhatsApp marketing tools:
1) User-friendliness when using features
To make good on your investment, WhatsApp campaign management features should be easy to use. This includes features like campaign creation, scheduling, validation, status monitoring, etc.
2) Quick and easy integration
Incorporating WhatsApp API into your system can be quite challenging. This is especially the case if your bulk WhatsApp marketing software doesn’t provide a built-in connector.
3) No additional fee for licensing or setup
A good WhatsApp marketing tool should serve as a cost-effective solution. You should only be charged based on messages sent.
Benefits of WhatsApp Marketing Software
WhatsApp marketing software tools can play an important role in helping your business grow. As such, let’s examine some of the benefits of using WhatsApp marketing tools:
1) Enhance Your Customer Engagement
By using bulk WhatsApp marketing software, you can connect and communicate with a larger user base. With WhatsApp marketing, you can carry out various marketing campaigns effectively.
With bulk messaging specifically, you can reach large groups of people all through sending a single message. This also results in higher response rates. Thus, boosting your customer engagement.
2) Brand Positioning and Increasing Brand Value
By connecting with more people, you can position your brand better within the market. As such, this ensures that your business’ products and services get more visibility.
Furthermore, WhatsApp marketing tools allow you to establish a positive brand identity. You can enhance your brand performance according to market requirements and create more brand awareness.
3) Real-time Accessibility and Customer Support
Nowadays, it’s become very important for businesses to make themselves easily accessible to customers. WhatsApp marketing tools make this process much easier.
Customers can now receive alerts and notifications in real-time. Moreover, they can easily reach out directly to businesses’ with any queries or concerns they may have. These questions can then be answered by customer support representatives or Chatbots in the case of FAQs.
4) Share valuable information and promotions easily
An ideal marketing tool will allow you to send relevant information to your customers. Additionally, it will also allow you to send promotional messages over WhatsApp.
This allows you to keep your customers informed about all projects, events and activities regarding your business. Furthermore, bulk messaging allows you to communicate with maximum customers all in one-go.
5) Build your internal team’s communication and coordination
Bulk WhatsApp marketing software nurtures effective and excellent communication within your teams. Through WhatsApp, you can interact more with your employees. Be it task updates or sending a motivational message, it can all be done from a single tool.
Sharing of ideas, open communication, coordination amongst co-workers and more can all significantly help your business grow. You can also utilize marketing tools to encourage collaboration and build a strong team with many innovative thoughts.
6) Reporting and Analytics
When it comes to WhatsApp marketing, it’s important to know how many clients actually read your messages. For this reason specifically, WhatsApp marketing software can be quite helpful.
Most software provide conversion tracking and advanced analytics. The information from both of these allows you to optimize your marketing campaigns accordingly.
Overall, WhatsApp marketing software is a valuable resource that can help your business grow immensely if used correctly.
WhatsApp marketing tools enable your business to better communicate with your prospects and customers. They allow you to easily create instant and personalized messages for your customers. With automation, you can boost efficiency of every customer interaction.
More importantly, they’re easy-to-use and can be quickly integrated into your current system.
Not only this, but the success rate of this marketing method is very high. Undoubtedly, the smartest way you can market your business is through the use of WhatsApp marketing software.
So, what are you waiting for? Choosing the right WhatsApp marketing software for your business is the first step on the ladder to corporate success.