Have you heard of mass messaging?

Bulk messaging entails the same thing. Bulk messaging will allow you to reach out to hundreds of customers in seconds with a single click.

In addition to being able to connect instantly, you can promote your business and its services to a wider audience simultaneously. WhatsApp bulk messages can help you accomplish all of this and so much more.

In this article, you will learn how to send bulk WhatsApp messages, what bulk WhatsApp messages are, how to use a WhatsApp bulk message sender, and so much more.


What are WhatsApp bulk messages?

It’s simple, really. 

Whatsapp bulk messages are an easy yet effective method used by businesses to get in touch with leads. In addition to this, they are also helpful in building customer loyalty.

These bulk messages can include videos, images, audio, etc. All these features enable businesses to clearly present themselves to their target audience. 

Moreover, this also allows your business to effectively communicate your brand message with an unlimited number of characters.


How to send bulk WhatsApp messages?

Bulk messages are quite easy to create and send. 

On one hand, you can create bulk messages, also known as a ‘broadcast’ on WhatsApp itself, without needing to use any external provider, via the API. 

To do so, you just need to follow these simple steps:

  1. Open the WhatsApp or WhatsApp Business application.
  2. Go to the Chat Screen. Click on the menu button and click on New List.
  3. Then, write the names of all the contacts you wish to send the message to or press the “+” button to directly select them from your contact list.
  4. Then, press OK.
  5. Finally, click on Create.

And, you’re done! All the selected recipients will be grouped into a list. Next, you will have to write the message you want to send and it will be sent to everyone in seconds. Do remember that if a recipient replies, only you can see their message.

When sending bulk WhatsApp messages, you should keep in mind that only contacts who have your details in their contacts will receive your messages.

On the other hand, you could also avail the services of an external software package that allows for WhatsApp integration. These are more commonly known as WhatsApp bulk message senders

Read: How different industries are utilizing WhatsApp business


What is a WhatsApp bulk message sender?

WhatsApp bulk message sender refers to a software package that can be purchased by businesses and used on WhatsApp Business. It enables you to send messages to large groups of customers in bulk, all in one go. 

Services like unlimited messaging, using multi-media messages, scheduling campaigns, the removal of duplicate messages, filtering numbers, etc. are all part of such services.

Businesses can purchase the bulk package they like based on the volume of messages they intend to send. 

In some cases, companies offer packages with a set validity period, while others offer packages that are valid for an unlimited time period. You can pick and choose the right package for your business based on the volume of your enterprise as well as the reason for choosing bulk messaging software.


The benefits of using Whatsapp bulk message sender

  • Sending notifications

Notifications will be sent in real-time regarding order bookings, shipping, confirmations, cancellations, delivery rejections, etc. Moreover, you can alert users about payment due dates as well as service schedules via reminders.

On this platform, notification messages are referred to as informational messages. This is because they provide users with information about their orders.

  • Helpful in product discovery

As it sends related information about products and services customers show interest in, it is highly useful in helping customers find the right product. Furthermore, the inclusion of text, audio, video files, documents, etc. help potential customers get a clear idea about the product.

This software allows your business to include links to the purchasing website. In addition to this, it even allows customers to place orders for your products via the chatbox. 

This helps increase sales by turning more conversations into actual transactions.

It also helps bring about an increase in customer retention. As a result of the now easy purchasing process, customers will be more likely to purchase from you in the future.

  • Assists in customer support

Through the use of chatbots, your customers can receive round-the-clock support. In a similar way, these chatbots can also send welcome messages, provide answers to general questions, and FAQs, via automated replies.

This allows the support staff to respond to customer issues more effectively by resolving issues more quickly. With the use of bots, the issue can be worked on and a live update-based conversation can be maintained until the issue is closed.

Your customer will then receive a final message indicating that their complaint has been resolved.

It is important to note, WhatsApp provides two-way communication always. With this, you and your customers can communicate effectively with one another.

  • Affordable as well as efficient

The bulk message software package acts as an affordable as well as efficient method for the planning and integrating of marketing tools with WhatsApp.

In this digital era, with more and more customers preferring communication via WhatsApp over voice calls/emails, this package allows for easy interaction. Thus, opting for WhatsApp API integration could prove very beneficial for your business.

  • Instant message delivery

The companies providing this software not only ensure system redundancy, but also provide 99.9% uptime.

The cloud platform is quite reliable and message traffic is constantly monitored. Moreover, the distribution of messages is balanced based on geography to prevent any errors in delivery.

Subsequently, the delivery reports are then updated on the dashboard alongside a record of sent and received messages.

  • 24/7 tech support is available

These companies simultaneously monitor the platform’s performance and are available to help businesses at any time.

It is important to note that data encryption, role-based access control, and the security of data are all provided. All of these are in accordance with standard company rules and regulations.

Also Read: Benefits of WhatsApp Business



As you can see, WhatsApp bulk messages are a very effective business tool. With their help, your business can connect and communicate with unlimited prospective customers, fetch group contacts, filter those contacts, and much more.

Moreover, there are so many benefits to using a bulk message sender for such messaging. 

The software provides consistent and 24/7 customer service, sends multimedia text and attachments while also managing millions of accounts for different tasks. 

So with this, you can save a lot of time and manage contact with customers a lot more efficiently!