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Top 9 Telecalling scripts for software sales

Published on March 28, 2022
Last modified on July 28, 2022
Telecalling scripts for software sales

Do you want to make telecalling easy?

Have you ever noticed your sales reps floundering for a piece of information or fumbling to try and close certain sales?

Well then, you should consider utilizing telecalling scripts for software sales. They can be a very useful asset for helping telemarketers save valuable time and energy.

Let us explore 9 flexible telecalling scripts that can be used in a variety of situations.


But first, what are telecalling scripts?

A telecalling script refers to a pre-planned talking point and frequently asked questions. Telecalling scripts are meant to cover most doubts referring to an unknown prospect.

A well-designed script covers most of the common doubts asked by clients regarding your business and services. 

Having a telecalling script reduces a lot of their frustration linked to a lack of information or improper information.

A well prepared script can make agents well-armed to answer all questions asked by clients. As a result, using telecalling scripts can greatly increase the number of satisfied customers.


And, why are telecalling scripts important?

Telecalling scripts play a critical role in increasing sales conversion rates. A good customized telecalling script can help persuade your prospects quickly and effectively.

Telecalling scripts allow for elaboration and steer conversations towards setting up sales meetings. Additionally, they also also help leads flow smoothly into your sales funnel.

Furthermore, they ensure that telemarketers have a clear plan for what they’re going to talk about when they call. 

Also read – What is Telecalling and Why you need a Telecalling CRM in 2022

Without further ado, here are 9 effective telecalling scripts for software sales.


Telecalling Scripts for new user acquisition

When it concerns SaaS, your goals will most likely include generating demos, trials as well as users.

Here are 5 scripts that can help you immensely increase these outcomes.

To tie new hires to specific product needs

There are often multiple signs that show that a prospect may have a need for what you offer. Especially, a new hire for a specific role.

Here is a useful sample script that can be used when reaching out.


Hi [NAME].


My name is Maria from [name of your organization]. Actually, the reason I’m calling is because I noticed you were hiring new SDRs from [name of job site].

You’re most likely looking to solve the issue of needing more meetings, yes? I just wanted to let you know that we offer a platform designed to get your current team more qualified meetings.

I think it would be worth having a 10-minute chat to see if we’re a good fit before your next interview. We can even show you ways for you to see email as well as contact info displayed instantly.

Generating user referrals

Telecalling can be a very useful tool for generating referrals. You start by identifying your best users. These can include: 

  • Users who utilize your software on a daily basis
  • Advocates of your brand as well as content
  • Customers who have stayed with you for 6 months to a year 
  • Customers who have generated great results

Once your customers have been identified, pick up the phone and call them.

Hi [NAME].

It’s Maria from [name of your organization]. I noticed that you’re a fan of our content. You’ve seen some amazing results from using our platform and wondered if I could ask you for a quick favour.

Do you know of anyone else in [industry] that could also benefit from using our platform? We’d be open to offering your friend an extended trial period, as well as X amount off on your monthly subscription. 

Do you know of anyone who could benefit from using our platform?

Now, personalize this with whatever incentives you offer for your referral systems. Do remember to ensure you have a way of rewarding both your existing customer as well as their referred friend.

Single-sentence value proposition

SaaS products are mainly appealing due to their self-serving nature. Take this philosophy to heart and apply it to your cold-calling scripts. 

In place of bombarding your prospects with information, give them a single-sentence proposition.

Here is an example of exactly how you can do that:

Hi [NAME], this is Maria from [name of your organization].

I’m calling sales-driven businesses within the country to see if they could benefit from our software solution.

To sum up what we do in a single sentence, we help sales managers empower their sales reps to become as efficient as possible by providing a CRM solution for maximizing the outputs from all of their sales processes.

Does this sound like something that would be of interest to you?

From this point, you would move onto the next step i.e. the qualification process.

Qualifying your SaaS prospects

The main problem of telecalling is that you have no way of knowing if your offer would be of interest to prospects or not.

Even if you and your prospect are a perfect fit, they do not know or trust you as of just yet.

There is a method of getting around this. Just ask the same questions you’d ask after getting a “yes”, even when you hear a “no”.

In other words,you can use qualifying questions as objection handling questions.

These question may include the following:

  • What does your X process look like currently?
  • What are the software/solutions you’re currently utilizing for X?
  • What are some of the biggest challenges you face in role A?
  • Are you currently looking for solutions to these challenges? Why/why not?
  • What results do you hope to accomplish in the next 6 months?

Remember, your primary goal is to obtain a significant amount of relevant information from them. And, then use this to show them the value you and your solution can provide.

With this insight, you will be able to steer the conversation. Moreover you can also demonstrate how your organization can help them based on their specific challenges and needs.


B2B Telecalling Scripts for generating high value appointments

Irrespective of which industry you’re in, you can utilize these scripts to boost quotas and increase your success rate.

Although particularly suited to account-based marketing efforts, they can be applied to all industries, from SAAS to enterprise solutions.

Providing your prospect with various options

Hi, this is Maria from XY company. How are you doing today?

We’re currently working on some solutions that help you recruit as well as train a generation of salespeople. Is that something you’re interested in hearing more about?

(If ‘yes’.)

There are two main ways companies work with us. We can help you find salespeople for a set percentage of the base salary. 

Or, we can assist in training new salespeople with our online, virtual sales training programs. These programs teach them how they should tackle prospects, from curious to client. 

Which would you like to hear more about?

(They choose option A or option B.)

Amazing. May I ask you a few questions first?

(I ask them a few qualifying questions. This helps us know what to present.)

Let me tell you a little bit more. Then, if it makes sense, we can set an appointment, before we get off our call today. We can then go over it in more detail. Does that sound good?

(From there, I tell them more about the service I am offering. I tell them just enough for them to agree to set up an appointment. 

Then, I go into my prepared appointment setting script.)

This is a rather clever approach as it achieves a “micro-confirmation” from the prospect early in the call. By providing them with choices, your prospects will invest in you and the message you have to share.

Working with gatekeepers

Getting past gatekeepers can be difficult at times. But, don’t always assume that you deserve to be connected directly to the final decision maker. 

Instead, you should appeal to a gatekeeper’s better nature with this well-planned sample script.

Hello, my name is Maria from [name of your organization]. I would like to know if you could help me out. 

I looked it up on the [XY business] LinkedIn page, but I couldn’t find your name.

Are you usually the person who answers calls? I’d feel much more comfortable if I at least knew your name before I asked for a favour. 

(Remember to repeat the gatekeeper’s name and courteously thank them.)

I’d like to speak with [name of the prospect]/ person in charge of A.What do you think is the best way we can make that happen?

Here, you’re working with the gatekeeper, instead of just treating them as an obstacle to overcome. Remember to build rapport with them in a similar way as you would with your prospects.

‘A Friend Sent Me’ approach

What do you think is the best way to turn a cold call into a warm one?

Of course, it’s by letting them know that a mutual connection suggested you speak to them.

Hi [NAME],

John and I are seeing some pretty great results with [CLIENT’S COMPANY]’s marketing automation currently. And, while we were discussing who else would benefit, your name came up.

Congratulations on [new acquisition/securing investment/other accomplishment]. What you’re doing at [Prospect’s company], is rather impressive!

I’d love to help show you how we’ve helped John generate [result] and how we could help you do the same. Does this sound interesting to you?

From this point, you would go ahead and set an appointment, as you usually would. 

However, it is likely that you might be asked a few questions here. Go through your usual default process. 

When in doubt, suggest that they speak to ‘John’, your mutual connection, for additional information.


Telecalling Scripts to use when calls are not connected

It is important to keep in mind that you may not always get connected with your prospect. 

In these situations, here are a few approaches you can take to convey your message and still leave an impact.

Leaving a Voicemail Message

You might not always be able to connect with your prospect right away. They could be preoccupied, out of office, in a meeting or simply very focused on their work.

In these cases, here is a voicemail script you can use to leave whenever this situation occurs.

Hello [NAME]. This is Maria from [name of your organization].

The reason I am calling is because I have an idea that could possibly help you with the troublesome process of A. 

I wanted to see if it would be possible for us to have a quick conversation to discuss and find out more about it.

I can be reached at [your phone number].

Again, my name is Maria with [name of your organization] at [your phone number].

Thanks, [NAME].

This voicemail reads in a way quite similar to a cold email. It is short, direct, to the point and informs the prospect of what they need to do next.

A detail-oriented follow-up

Imagine a case where a prospect was genuinely busy and asked to call you back.

Here, you’ve already told them why you called and you may have even emailed them after to give context for your next call.

In these situation, you can use the following script to follow-up:

Hi [NAME],

This is Maria from [name of your organization]. I’m calling back as you’d requested. I hope that now is a good time for you.

Did you have a chance to check out the email I sent you? 

Great! As I had mentioned, we help organizations like you generate [desired results]. As agreed earlier. This is just a quick 2-minute call to see if we may be a good fit.

Would you mind if I ask you some questions to get to know more about your and your business needs? Your answers will help me further determine if we might work well together.

From this point, you can ask leading questions or use your regular qualifying process to figure out if they’re a good fit.

Also read – Effective Telecalling scripts that actually work



As you can see, building a telecalling script isn’t so difficult. 

But, there are some key pointers you should keep in mind regarding which approach you’d like to take. Moreover, your approach can be further customized based on your intended prospects.

Overall, an effective telecalling script can be the key difference in helping your organization secure a sale.

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