We live in a digital era where reaching out to existing as well as new customers have become easy. It’s due to the presence of digital texting, calling, and other forms of communication. But cold texting a prospect can be a daunting task for many.

A lot of us wonder if reaching out to prospective customers is better through sending cold emails or sending them cold text messages. Approximately 98% of text messages are opened by customers as compared to just 22% of emails, according to Mobile Marketing Watch.

Also, nine out of ten messages are read within three minutes of being delivered to a customer via WhatsApp, Telegram, etc. It’s hard to get on the buyer’s radar. Also, sending cold text messages and having live chats is an amazing medium to stay on top of the minds of your prospects. 

If you are planning to approach your prospects using the cold texting process, then you need to know some of the best tips for the same. 

Tips on cold texting prospects

cold texting

1. Time management of your texts

Cold text messages should be sent at the right time to your prospects. Suppose you are a salesperson and you receive a notification that a new prospect just downloaded an ebook. At this point, you need to understand that he showed interest in the ebook and would love further help and assistance. 

Therefore, text that prospect on the phone number provided by them. However, if you feel that the customer does not respond back or if you feel you are being very direct while texting, don’t worry about it. Text them and give them time to acknowledge it. 

If the prospect further wishes to text you back or call you, consider it a success. This also shows that you grasped their attention by sending them a text at the right time.

A text template can look like this – 

“Hey James, let me know if I can answer any queries about the latest agronomic trends.” 

Also, remember to add your name and your designation after leaving your text. Now you do not have to do this after every text. But do it in the initial message so that your prospect knows who he is really talking to.

2. Take permission from the prospects

You need to take permission from your prospect to text them as chances are that your prospect might react negatively if you text them without their permission. Focus on making your prospect comfortable. 

Let them know that you have been connecting with many other customers through texts. Tell them that their customers found it easier to communicate quickly by text instead of checking their emails. Establish a normal routine and present yourself as a salesperson who primarily communicates with customers through texts.

If you do so then your prospect will feel much more comfortable communicating with you. Once they realize this, they will be open to further business text conversations. A text template in such a case can look like – 

“Would it be okay if I texted you? My customers tell me it’s faster and more convenient to confirm our meetings or get information over text than email.”

3. The ‘Right’ and the ‘Wrong’ text

It is very important for you to understand which text is right and which one is wrong. Do not misuse your cold texting privilege. Furthermore, understand which text is right and professional for your prospect and which text is not worth sending. 

The right text is a text that shows you stick to the point and understand the prospect’s concerns. It can include asking them about any queries they may have regarding the product or service, answering their previous questions, providing them with resources and tools, and so on.

On the other hand, a wrong text includes constantly asking the whereabouts of the prospect, asking why they were not answering you previously, marketing your product feature beyond its actual value, and trying to fool the prospects. All of these are the wrong types of texts that will create a bad impression of you in front of your prospects.

A text template for the right text can be – 

“Greetings Jimmy, I am providing you with the software catalogue as asked by you in our previous interaction. Feel free to reach out for any further assistance.’

3. Avoid sending annoying and grammatically incorrect texts

You need to avoid sending SMSs to your prospects that might annoy them. Ensure you do not send texts that have grammatical mistakes in them. You will come across as unprofessional and casual if you send texts like this.

Also, if you are sending a cold WhatsApp message or so, then remember that a phone text is usually not more than 300 words. If it is more than the suggested word limit, your prospect will not make the effort to read it. So make sure you keep it below 300. And if your text is more than 300 words and you cannot delete anything, in that case, it’s better to send an email. 

Put yourself in the shoes of your prospect and see how many words they would prefer to read on their WhatsApp or Telegram, etc. Take a general point of view and draft your message accordingly.

Also Read : SMS Marketing: The Magic Potion For Your Growing Business

 

When should you send cold text messages?

Now that we have discussed some of the best tips for sending cold text messages to your prospects. The next question is when should we send a text to the prospect.

cold whatsapp message

Let us take three scenarios when you can consider sending cold text messages to your prospects and customers.

  • Let’s say your business entered into a partnership with a new firm. So you need to give this news to your prospects as well. Text them and inform them. Moreover, tell them how this partnership can be useful for them.

An example of the same can be –

“Hey Jimmy, we have partnered with Texting ABC Firm, a business-class texting platform, to bring you quick and confidential texting. Is this your best number to text?”

  • Let’s say you recently made an upgrade in your software. Now you need to communicate with your prospect and tell them about the new changes and upgrades you have made. Tell them how this will be beneficial for them as well.

An example of the same can be –

“Hey, Justin, Charles from NeoDove, a contact centre communication platform. We have added a new texting platform as a quick and easy way to keep in touch with our customers.”

Also, send text messages or cold WhatsApp messages to your prospects and customers to update them on changes in the business market that are relevant to their interests. This will also help you build a loyal customer base. However, make sure you only do so when the prospect has allowed you to do so and is open to text communication. 

The business environment is dynamic, so whenever there are changes in the price, sales, availability of the products or services, you can text your prospect and let them know the same. Lastly, follow the above-mentioned tips to master cold texting prospects and achieve greater results.