Did you know that 63% of people on the Internet prefer messaging a chatbot to communicate with a brand? Chatbots
Did you know approximately 98% of text messages are opened by customers as compared to just 22% of emails?
We live in a digital era where reaching out to existing and new customers has become easy. It’s due to the presence of digital texting, calling, and other forms of communication. But, cold texting your prospects can be a daunting task for many.
Many wonders if you should reach out to prospective customers by sending cold emails or cold text messages.
However, it can be hard to get on your buyer’s radar. Sending cold text messages provides an amazing medium to stay on top of the minds of your prospects.
If you are planning on using the cold texting process, then there are some important tips you need to know.
What is Cold Texting?
Cold texting refers to reaching out to prospects you have no relationship with via text message. Typically, cold texts involve you purchasing a contact list or finding your prospect’s phone number online.
Businesses often consider texting to be a more personal method of communication. As such, it can be a useful tool to help you reach your target audience effectively.
Also Read: The Complete Guide to Cold Calling
4 Tips on Cold Texting Prospects You Need To Know
Before you send cold texts to your prospects there are certain things you should keep in mind. These include:
1. Time management of your texts
Cold text messages should be sent at the right time to your prospects. Suppose you are a salesperson and you receive a notification that a new prospect just downloaded an ebook. You need to understand that they showed interest in the ebook and may want further help and assistance.
Therefore, text your prospect on the phone number provided by them. However, what if your customer doesn’t respond back or you feel you’re being very direct while texting? In these cases, text them and give them time to acknowledge it.
If the prospect further wishes to text you back or call you, consider it a success. This also shows that you grasped their attention by sending them a text at the right time.
A text template can look like this –
“Hey James, let me know if I can answer any queries about the latest agronomic trends.”
Remember to add your name and your designation after leaving your text. Now, you do not have to do this after every text. But, do it in your initial message so that your prospect knows who he is really talking to.
2. Take permission from the prospects
You need to take permission from your prospect to text them. This is because there’s a chance they might react negatively if you text them without their permission. Focus on making your prospect comfortable.
Let them know that you have been connecting with many other customers through texts. Tell them that customers found it easier to communicate quickly by text instead of checking their emails.
Establish a normal routine and present yourself as a salesperson who primarily communicates with customers through texts.
If you do so then your prospect will feel much more comfortable communicating with you. Once they realize this, they will be open to further business text conversations.
A text template in such a case can look like this –
“Would it be okay if I texted you? My customers tell me it’s faster and more convenient to confirm our meetings or get information over text than email.”
3. The ‘Right’ and the ‘Wrong’ text
It is very important for you to understand which text is right and which one is wrong. Do not misuse your cold texting privilege.
Furthermore, understand which text is right and professional for your prospect. And, more importantly, which text is not worth sending.
The right text is a text that shows you stick to the point and understand the prospect’s concerns. It can include asking queries about your product or service, answering previous questions, providing resources and tools, and so on.
On the other hand, a wrong text includes:
- constantly asking the whereabouts of the prospect
- asking why they were not answering you previously
- marketing your product feature beyond its actual value
- trying to fool the prospect
All of these are the wrong types of texts that will create a bad impression of you in front of your prospects.
A text template for the right text can be –
“Greetings Jimmy, I am providing you with the software catalogue as asked by you in our previous interaction. Feel free to reach out for any further assistance.’’
4. Avoid sending annoying and grammatically incorrect texts
You need to avoid sending SMSs to your prospects that might annoy them. Ensure you don’t send texts that have grammatical mistakes in them. You will come across as unprofessional and casual if you send texts like this.
Also, if you’re sending a cold WhatsApp message, remember that a phone text isn’t more than 300 words. If it’s more than the suggested word limit, your prospect won’t make the effort to read it. So, make sure you keep it below 300.
Additionally, say your text is more than 300 words and you cannot delete anything. In that case, it’s better to send an email.
Put yourself in the shoes of your prospect. See how many words they would prefer to read on their WhatsApp or Telegram, etc. Take a general point of view and draft your message accordingly.
When should you send Cold Text messages?
We have already discussed some of the best tips for sending cold text messages to your prospects. The next question is when should we send a text to the prospect.
Let us examine scenarios where you can consider sending cold text messages to your prospects and customers.
- Say your business entered into a partnership with a new firm. As such, you need to give this news to your prospects as well. Text them and inform them. Moreover, tell them how this partnership can be useful for them.
For example – “Hey Jimmy, we have partnered with Texting ABC Firm, a business-class texting platform, to bring you quick and confidential texting. Is this your best number to text?”
- Let’s say you recently made an upgrade to your software. Now, you need to communicate with your prospect and tell them about new changes and upgrades you have made. Tell them how this will be beneficial for them as well.
For example – “Hey, Justin, Charles from NeoDove, a contact centre communication platform. We have added a new texting platform as a quick and easy way to keep in touch with our customers.”
Furthermore, send cold text messages to prospects and customers to update them on changes that are relevant to their interests. This will also help you build a loyal customer base.
However, only do so when the prospect has allowed you to do so and is open to text communication.
As you can see, cold texting is a very useful practice for expanding your customer base. It helps you effectively communicate with new prospects and inform them about your business.
Moreover, the business environment is dynamic. Whenever there’s a change in the price, sales, or availability of products, you can text your prospect about these changes.
Lastly, follow the above-mentioned tips to master cold texting prospects and achieve greater results.