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Demo Ratio

A Demo Ratio or Demo-to-Close Conversion Rate is the total number of deals closed over a specified period divided by the total number of demos given in that specific period.

Demo

A demo is a presentation of a product or service. It is usually to convince someone about how beneficial the service/product will be and/or simply to provide information.

Discovery Call

A discovery call the first call that you make to a potential customer. It is an opportunity to identify the prospect’s challenges, goals, and needs that your business can fulfil.

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