Social media integration is a term used when various social handles are unified into one place. This type of integration or unification allows teams to access social information to gain insight into their customers, improve service, and engage them more effectively.
Integrating social media can help you achieve a number of key objectives, including enhancing brand awareness. Moreover, it will help you to build a stronger audience on social media and intensify engagement.
The same information is available to everyone within your team when social media data is integrated directly into your CRM. Hence, you can provide support based on an individual customer’s interaction history.
Social media APIs provide a way for third parties to access media content and functionalities provided by social media platforms, which they can integrate into their websites and applications.
The leads will sync in real-time in one place, allowing you to assign them to your team without any delay. It provides you with both a compiled report as well as individual reports of the campaigns that you run.