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User Experience (UX)

What Does User Experience (UX) Mean?

User Experience (UX) pertains to everything an end-user experiences when interacting with a company and its product/service. It can be immersive or involving, active or passive, visual or auditory and the range of experiences is infinite.

The Importance of UX

For businesses, user experience is crucial because it influences how users interact with information and also how they feel when they navigate through an app, visit a store, or scroll through a company’s website.

Its purpose is to provide people with an engaging, productive and efficient interface that creates value for both parties involved: users and companies trying to sell something.

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