What is User Behaviour?
User Behaviour entails all the actions users/visitors take on a site: what they click on, where they stumble, how they scroll down pages and where they ultimately leave. By analyzing the behaviour of your website users, you can uncover their specific patterns of activity.
Why is User Behaviour Important?
Monitoring user behaviour allows you to customise your messages and experiences to your target audience. As a result, your website’s efficiency will improve, as will your conversions.