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GLOSSARY Top of the Funnel (TOFU)

Top of the Funnel (TOFU)

What is Top of the Funnel (TOFU) in Sales?

Top of the Funnel or TOFU is the first step in the buyer’s journey. At the top of the sales funnel are users who are researching a product or service. In this stage, they are gathering information and if you don’t persuade them to move further down the funnel, you are likely to lose them as customers.

At this stage, you concentrate your efforts on promoting awareness about your product/service and attracting leads who may become paying customers.

Related Sales Terms

Sales calls

The most important part of a sales call is the presentation of the products or services being sold.

Sales automation

Sales automation is a way to automate the sales process for your business so that you can focus on what matters most—growing your business.

Sales acceleration

Sales acceleration is about ensuring that your sales process is as efficient as possible.

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    About NeoDove
    NeoDove is a complete telecalling CRM that helps small and medium businesses achieve higher revenue growth by enhancing the productivity of their telecalling team.
    It comes with carefully-designed features like an autodialer, a comprehensive lead management system, instant-multichannel engagement, real-time performance analytics, thousands of integrations, a marketplace for IVR, SMS automation, and so much more.
    Here’s a list of what you can do with NeoDove:
    • Create and prioritize campaigns. Add leads. Assign users.
    • Create customizable customer details forms and message templates. Add attachments.
    • Get complete lead history. Make calls through auto dialer. 
    • Send instant WhatsApp, email and SMS without saving customer details manually.
    • Set follow-ups and never miss a single lead.
    • Prioritize leads and assign tasks to other members.
    • Get sales pipeline overview and call reports.
    • Track and manage team performance.
    • Get both direct and custom integrations. Capture all the leads in one place.
    • Access the Marketplace for value-added services.
    NeoDove brings its users a customizable, safe, and secure platform for all their telecalling requirements.

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