Empower your business with NeoDove!

Now Experience India's Leading Telecalling CRM on iOS

Join our Telegram community for the latest on Tele-calling, sales engagement, and more!

What is Top of the Funnel (TOFU) in Sales?

Top of the Funnel or TOFU is the first step in the buyer’s journey. At the top of the sales funnel are users who are researching a product or service. In this stage, they are gathering information and if you don’t persuade them to move further down the funnel, you are likely to lose them as customers.

At this stage, you concentrate your efforts on promoting awareness about your product/service and attracting leads who may become paying customers.

Share this article

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s,


Request Demo

Support Form (#3)

    Request Demo

    By submitting this form, I give my consent to receive message/email/whatsapp and updates to my number or email address