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What is Top of the Funnel (TOFU) in Sales?

Top of the Funnel or TOFU is the first step in the buyer’s journey. At the top of the sales funnel are users who are researching a product or service. In this stage, they are gathering information and if you don’t persuade them to move further down the funnel, you are likely to lose them as customers.

At this stage, you concentrate your efforts on promoting awareness about your product/service and attracting leads who may become paying customers.

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