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What is a Sales Qualified Lead?

A Sales Qualified Lead (SQL) is a prospective customer who has progressed through the sales pipeline – from being a marketing qualified lead to being a sales accepted lead – and is now at a stage at which the sales team can start working on converting them into paying customers.

Marketing Qualified Lead vs Sales Qualified Lead

Marketing qualified leads are those leads who have engaged with your business and may become customers if nurtured properly. On the other hand, sales qualified leads are leads that have been researched and assessed by the marketing department and are ready for the sales team to contact.

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