What is a Sales Qualified Lead?
A Sales Qualified Lead (SQL) is a prospective customer who has progressed through the sales pipeline – from being a marketing qualified lead to being a sales accepted lead – and is now at a stage at which the sales team can start working on converting them into paying customers.
Marketing Qualified Lead vs Sales Qualified Lead
Marketing qualified leads are those leads who have engaged with your business and may become customers if nurtured properly. On the other hand, sales qualified leads are leads that have been researched and assessed by the marketing department and are ready for the sales team to contact.
The most important part of a sales call is the presentation of the products or services being sold.
Sales automation is a way to automate the sales process for your business so that you can focus on what matters most—growing your business.
Sales acceleration is about ensuring that your sales process is as efficient as possible.
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