Measuring your financial performance is not rocket science, but it is something that many businesses fail to do. In fact, some businesses have so many data points that they are overwhelmed by the information. It is important to teach clients how to measure their financial performance so that they can make smart decisions about their business.
KPIs are the metrics that actually drive the business forward. They are not something that you have to measure; they are the things that you should be measuring. A key performance indicator is a measurable metric that indicates how well you are doing on a daily basis.