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What is Retention Rate?

Retention rate is one of the most important metrics when working in SaaS. The reason is that businesses are dependent on their customer base, and it is one of the biggest factors to consider when evaluating a business. If a business has a high retention rate, they will be able to continue to grow and succeed for years to come.

Retention rate is a metric used by companies to determine how well they are retaining their customers. It’s a measure of how many customers a company retains over a given period of time. In the case of SaaS, a high retention rate logically would mean a business has a low churn rate.

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