A POC is a person or a department serving as the coordinator or focal point of information concerning an activity or program. A POC is used in many cases where information is time sensitive and accuracy is important.
In a POC, the person in charge has a direct line of communication with the customer. This means that if there is a problem with the product or service, the customer can contact the POC directly for assistance. If the customer is satisfied, the POC can pass on the good news to the rest of the organization.
There is nothing more valuable than a positive perception of your brand. A POC will give you an opportunity to show your product or service to a new audience. It will also increase your brand awareness and visibility in the market, which is something that is hard to do if you are just starting out.