Mofu is an acronym for Marketing, Operations, Fundraising, and User Experience. Marketing MoFu is the part of the buyer’s journey where you are trying to convince potential buyers that your solution is the best one for them. So, if you are a service-based business, you would be talking about the value you provide in terms of your services. If you are a product-based business, you would be talking about how your product can solve a customer’s problem.

As a marketing strategy, MoFu is focused on building trust and loyalty in your audience by helping them solve problems that they care about, rather than trying to sell them something. It’s the middle step in the sales funnel where you are going to want to provide value and solutions for your customers’ problems.

The difference between a ToFu and a MoFu is pretty simple: A ToFu is a simple summary of an idea that you can refer back to, whereas a MoFu provides a more in-depth and complex explanation of the same idea.

Case studies, demo videos, and testimonials are a great form of marketing and they go a long way in convincing potential customers about the value of your products or services. A video is a great way to show how your product or service has helped other organizations, because it not only makes you look good, but it also makes the customer feel good.