What is Lead Qualification?
Lead Qualification is the process of identifying which leads (potential customers) are most likely to become paying customers.
Qualifying a lead is much more than just asking their name or company type – you need to at least show interest in what they do as well as clarify what your product will offer them before determining if they would be a good fit for your business.
5 Questions to Include in Your Lead Qualification Checklist
Have you got them at the right time, or would a later date be better?