What is Lead Qualification?

Lead Qualification is the process of identifying which leads (potential customers) are most likely to become paying customers.

Qualifying a lead is much more than just asking their name or company type – you need to at least show interest in what they do as well as clarify what your product will offer them before determining if they would be a good fit for your business.

5 Questions to Include in Your Lead Qualification Checklist

• Are you talking to the decision-maker?
• Will your product or service be of any use to them?
• Are they truly interested in your business?
• Do they have the right budget for buying what you’re selling?

Have you got them at the right time, or would a later date be better?