What is Lead Nurturing?
In Lead Nurturing, you strive to build and reinforce relationships with buyers at every stage of the sales cycle.
The Importance of Lead Nurturing
Lead nurturing is not only important but is essential if you want your sales efforts to be successful. You cannot just create a relationship with someone and then drop off. Your customers are always in contact with new products or services on a daily basis so staying connected is your key to success.
Lead nurturing allows you to stay in front of your leads over a long period of time. This is exactly what you want to do because the longer you stay top of mind with your leads the more likely they are to buy from you or stay with your business.