Who is a Gatekeeper in sales?
In sales, a gatekeeper is someone who screens marketing and sales experts before they speak with a company leader or owner. They are frequently found in large companies, where they listen to a salesperson’s pitch to know if their offering will benefit the company in any way.
Tips to Get Past Gatekeepers
Gatekeepers can be frustrating, but they are not impossible. Here are some tips on how best to deal with them and eventually get past them so that you can successfully close a sale.