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What is Forecasting in Sales?

Sales forecasting refers to estimating the company’s sales revenue for a specific period – typically a month, quarter, half a year, or a year. An estimate of how much a company can expect to sell in the future is called a sales forecast.


The Key to Accurate Sales Forecasts

To get your sales forecasts right, you will have to: Define your sales process clearly, set realistic sales goals and quotas, establish an average of some basic sales metrics, and understand your current sales pipeline thoroughly.

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