What does FAB stand for?
FAB stands for Features, Advantages, and Benefits. FAB is a methodology businesses use to understand why people buy their products or services, so they can align their marketing and sales strategies accordingly.
Elements of the FAB Model
Using FAB, you can take a multi-faceted approach to understanding your customers’ needs:
Features – Information about the product or service
Advantages – The advantages of using your product or service
Benefits – How the purchase benefits the buyer personally
It is important to ask your prospects and customers what features, benefits and advantages are most important to them.
When you know that, then you can explain to them how your product provides the advantages and benefits they are looking for.
The most important part of a sales call is the presentation of the products or services being sold.
Sales automation is a way to automate the sales process for your business so that you can focus on what matters most—growing your business.
Sales acceleration is about ensuring that your sales process is as efficient as possible.
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