What is Contact Management?
Contact management is the process of gathering, organizing, and keeping track of information about your leads, prospects and customers.
The Importance of Contact Management
Management of contact information is important because it allows companies to effectively provide customer service and increase profitability through increased customer satisfaction. When a company has easy access to past information on an individual’s purchasing history, habits, and preferences, they can then use this information for their own interests.
Without good contact management systems in place, companies risk not retaining customers and losing revenue.