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ABS – Account-Based Selling

What is ABS?

ABS or Account-based selling is a team-based effort to ensure to pursue qualified leads and close more deals. All the departments in the organization can be involved in ABS to ensure overall business success.

Why use ABS?

 ABS uses strategies to target the most valued prospective customers. It ensures that you don’t waste your time on leads that are lost or non-responsive. Thereby improving the overall team productivity.

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