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ABM – Account Based Marketing

What is ABM?

ABM or Account-based marketing is a strategy that companies use to narrow down high-value prospects and create a marketing campaign that caters to that audience. 

Although, it’s more of a team effort rather than just the involvement of the marketing department. The teams involved can be sales, marketing, and customer success. 

 

Why use ABM?

As a targeted marketing strategy, ABM has a high chance of attracting highly interested prospective customers. 

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