What is ABM?
ABM or Account-based marketing is a strategy that companies use to narrow down high-value prospects and create a marketing campaign that caters to that audience.
Although, it’s more of a team effort rather than just the involvement of the marketing department. The teams involved can be sales, marketing, and customer success.
Why use ABM?
As a targeted marketing strategy, ABM has a high chance of attracting highly interested prospective customers.
The most important part of a sales call is the presentation of the products or services being sold.
Sales automation is a way to automate the sales process for your business so that you can focus on what matters most—growing your business.
Sales acceleration is about ensuring that your sales process is as efficient as possible.
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