What is ABM?
ABM or Account-based marketing is a strategy that companies use to narrow down high-value prospects and create a marketing campaign that caters to that audience.
Although, it’s more of a team effort rather than just the involvement of the marketing department. The teams involved can be sales, marketing, and customer success.
Why use ABM?
As a targeted marketing strategy, ABM has a high chance of attracting highly interested prospective customers.