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What is ABM?

ABM or Account-based marketing is a strategy that companies use to narrow down high-value prospects and create a marketing campaign that caters to that audience.

Although, it’s more of a team effort rather than just the involvement of the marketing department. The teams involved can be sales, marketing, and customer success.

Why use ABM?

 As a targeted marketing strategy, ABM has a high chance of attracting highly interested prospective customers.

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