What is ABC?
ABC or Always Be Closing implies a strategy that basically says everything a sales agent does is to work towards a single goal i.e to close a deal. This actually says that if a sales agent fails to close a deal, then all the work they put in was a failure. This is more of a motivational phrase to encourage sales agents to close more deals.
Benefits of ABC
As mentioned above it is used to motivate salespeople to close more deals and acquire more customers.
It acts as a catalyst in improving sales performance and overall business growth.