For many salespeople, making cold calls is a terrifying experience knowing that the average conversion rate is 2%.

But, did you know that the conversion rate soars to 18% when highly-qualified prospects are targeted?

Cold calling scripts can make the process a lot easier. In fact, your salespeople can even use cold calling examples as a point of reference while making cold calling scripts.

When you’re pitching a new client on a product, they have no prior knowledge about it. This means there’s no guarantee that they’ll accept your call or that you‘ll even have the opportunity to explain yourself.

With all these circumstances, is it possible to build a trusting relationship with prospects over the phone? 

Certainly yes. Cold calling can be an effective way to break into corporate accounts and establish a relationship.

In this article, we will look at what cold calling is alongside sales scripts for cold calling with examples.

What is a Cold Call?

Cold calls involve a salesperson calling up a potential client who hasn’t previously shown interest in your business. As a form of telemarketing, cold calling is considered one of the oldest and most popular means of marketing.

Cold calling can have a variety of results. From acceptance to hang-ups, to call terminations and more. However, one cannot deny their effectiveness.

Top 5 Cold Calling Scripts (With Examples)

It is crucial to have a good introduction and a value proposition in your sales call script. Alongside these, qualifying questions and a closing statement are necessary in all cold calling scripts. 

A single sales call script isn’t going to work for everyone when it comes to cold calling. Customers won’t buy from you if your cold calling scripts don’t meet their needs. 

Here are some effective cold calling scripts and cold calling examples:

1) Cold calling examples of generic cold calling scripts:

The goal of this sales call script is to gather additional relevant information from your prospects. Using this sales pitch will not result in a sale. Tailor this kind of cold calling scripts to your company’s products/services and the needs of your target customers. 

To get you started, here’s an example of a generic cold calling script:

“Hello, (Prospect’s name)! Is this a good time to talk?”

(Prospect says YES)

“Because I know you’re a busy person, I’ll keep this brief. We are experts in (Insert your area of expertise) and I feel that we can assist you with (Explain the best feature of your product), I contacted you this morning.”

“If you don’t mind, I have a few questions for you. To understand if our product may help you in any way. Please tell me whether you are comfortable and willing to answer these questions.”

(If the potential client requests that you proceed, you must ask a series of intriguing questions as follows)

“Is there anything you don’t like about your existing product or service?”

“What are the three most pressing problems with your existing product or service?”

“Do you have to deal with any of these issues? if so, how?”

(If your prospect says no, you ask when would it be a good time to talk again) 

“I understand. Would you be available to talk at (proposed time)?”

2) Value-driven cold calling scripts

It is well-known that cold calls aren’t a great way to close the deal. Rather than focusing solely on sales, these cold calling scripts will help you establish a rapport with potential customers. What would you do if you only had one opportunity to close a deal with a potential customer?

If this is the case, you’ll need to draft a sales call script that’s packed with value. Moreover, such cold calling scripts should be able to captivate a potential customer on the first try. 

Here’s a sample phone value-driven sales call script:

“Hello (Prospect’s Name). I am (Name) from (Organization) . Is this a good time to talk?”

(If the prospect says YES)

“Great! I have the utmost regard for your busy schedule, and I know how valuable your time is as a working professional. However, I recently learned that your organization (mention organization’s name) is facing a critical challenge (mention the challenge). 

If my research is correct, your clients are also dissatisfied as a result of this. Is that correct?”

 (If Prospect says no)

“I am glad to hear that. However, in case of any difficulty that you might face regarding this (issue), feel free to contact us back on this number or (different contact information)”

(If Prospect says YES)

After listening to the prospect and asking pertinent, contextual questions, you’ll have a deeper understanding of the issue. As soon as you’ve done so, simply respond with: 

“I get it now. If you need help with (whatever the prospect’s problem is), (your organization’s name) can assist you. Avoid using general terminology. Don’t be vague; be precise). In the past, we’ve helped (name some competitors and how you helped them) with a similar issue. After overcoming this challenge, they have now attained their goal (mention some results).”

This conversation might go on for a while. After a successful call, you can convert a lead on the call itself with such cold calling scripts.

3) Cold Calling script for setting up a demo call or a meeting:

Selling your product through cold calling scripts is not an easy task. It takes some time. 

So, in your cold calling scripts , don’t ask your prospect to buy something from you right away. Instead, make a sales call script where you invite them to a demo call. 

Remember, you must first gain their trust and make cold calling scripts with that in mind. 

To help you, here is a sales call script that will convince your customer:

“Hello, (Prospect’s name). Is this a good time to speak?”

“This is (Your name) from (the name of your company). I recently learned about your organization. I discovered it is one of the fastest-growing businesses in the (prospect’s industry name) sector.”

“Many of our existing customers are from (Prospect’s industry name), and they’ve achieved success in (Your expertise) with (name of the product/service you want to pitch). Does this sound interesting to you?”

 (If Prospect says NO, pitch them a different service that you offer and something that will be of value to their company. That way you can not only let them know what your company does but also build rapport.)

(If Prospect says YES)

“Why don’t we set up a quick demo call next week to explain our product and how it can save your company time and money? Would (proposed date and time) work for you?”

(Prospect agrees)

“Great! Thank you for your time.” 

4) Cold calling scripts for when you haven’t received a response from a prospect and need to follow up

Prospects aren’t always responsive. Mostly because they are genuinely busy and forget to return your cold calls. You need to consider this when writing cold calling scripts.

Here’s an example of a sales call script that’s ideal for follow-up:

“Hello, (Prospect’s name). I am calling you back as agreed. I’m hoping it’s a good time. Have you had a chance to check your email yet?”

 (If the prospect says NO)

“Alright. I will just let you briefly know all that was in the email about how our (products/services) can help in lead generation. Do you mind if I ask you a few questions to get a better understanding of your requirements?”

(Prospect agrees and you ask them the required questions)

“Now that I know more about you and your business, I would like to set up an appointment to discuss further details. Would (proposed date and time) work for you?”

(Prospect agrees to the appointment)

If the prospect responds with a “Yes” to checking the email.

“Great! As I mentioned in my email, our (re-mention your products/services) can assist you in generating leads (potential results). Do you mind if I ask you a few questions to get a better understanding of your requirements?”

(Prospect agrees and you ask them the required questions)

“Now that I know more about you and your business, I would like to set up an appointment to discuss further details. Would (proposed date and time) work for you?”

(Prospect agrees to the appointment)

“Wonderful. Thank you so much for your time!”

This sales call script is a combination of a discovery call and a follow-up call. Your goal while writing such cold calling scripts should be to accommodate your prospect’s schedule. 

5) Cold calling scripts to generate user referrals 

The goal of cold calling or cold calling scripts isn’t always to bring in new customers or generate leads. You may require a sales call script from time to time to generate customer referrals. 

Here’s a sales call script for the same:

“Hello (Prospect’s name). It’s (your name) calling from (the name of your company). Is this a good time to talk?”

“I noticed that (mention some of their recent activity- a purchase or sharing your content on social media regularly). I was hoping you could do me a favor.”

“Do you have any contacts in the (industry name) who are looking to achieve great results with our solution? We’ll give your friend a three-month trial period. In addition, as a thank you, we will give you an X% discount on your monthly subscription fee for each friend you refer.”

“Can you think of anyone who could benefit greatly from our solutions?”

Additionally, you can add more personalized offers to such cold calling scripts to get your customers’ attention.

Also read, How can you create the best outbound sales call scripts

Conclusion

Cold calling has changed a lot over the years, and it’s just going to get better. 

Cold calling scripts are a great approach if you deal with a great number of customers on a daily basis. These cold calling scripts can be used for several purposes, including introducing your products/services to potential customers. 

Moreover, sales call scripts to allow you to do so in an informative manner. 

Use these templates of cold calling scripts to help you get over any initial jitters. Pay attention to the language that you are using in cold calling scripts. The language you use in your cold calling scripts should resonate most with the prospects. 

You’ll notice that your cold calls lead to a more successful outcome as you improve your cold calling scripts. So, take pointers from this compilation of these examples of cold calling scripts and improve your sales game!