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93% of the potential success of your cold calling attempt is believed to be attributed to the tone of voice. Isn’t that fascinating?
Becoming adept at cold calling is a tricky skill to master. However, it is not impossible. In fact, every good telecaller knows that there are some key cold calling tips to remember to guarantee success.
B2C cold calling tips are especially helpful to remember whenever you’re trying to meet a sales goal. They come in handy to both reduce customer frustration as well as close more sales deals.
In this article, we will be taking a closer look at some of the best B2C cold calling tips.
As your business grows, cold calling becomes a great way of increasing your chances of sales. Not only does B2C cold calling help with connecting to new prospects, it also eventually converts them into potential customers.
B2C cold calls largely focus on products or services that you’re trying to sell to your customers. As such, B2C cold calling tips revolve around selling to your potential customers.
In fact, a cold call is regarded as the best way to immediately get the attention of your prospect. Here are some of the most effective B2C cold calling tips you should know about:
Before contacting your prospect, it’s important you learn everything there is to know about them. Take your time to thoroughly familiarize yourself with their business and what they do.
Doing proper research on your prospect before cold calling them helps you better understand their needs. In fact, pre-call research is considered a necessary step for every successful cold call.
More often than not, using a script is a great way for telecallers to guide a conversation. Ideally, you can make great use of cold calling scripts for cold calls, but you cannot just read from them.
When you’re using a cold calling script, it’s important to remember to be yourself. Be natural and appear confident when explaining what you have to offer your prospect.
If you want to succeed at cold calling, you must be patient. Did you know that it takes an average of 18 calls to connect with a prospect? This means that you will be sent to voicemail quite often.
However, this does not mean that you give up. When it comes to cold calling, you should not expect quick or instant results. Instead, you should be ready to play the long game and stay consistent.
Although difficult to put into practice, this is one of the most rewarding cold calling tips. In no time at all, you’ll find yourself being flooded with sales opportunities.
When you’re cold calling, it’s important to consider when to call. Majority of the time, the right time to call will depend on your prospect’s industry and routine. This is why it’s always important to do your research before a call.
Try to find out your prospect’s business hours and then plan the time you will call them accordingly. If you’re having trouble getting through initially, switch things up and try calling at different times throughout the day.
It is a fantasy that every prospect you call will be in favor of your product or service and immediately close the deal. In fact, the majority of individuals are likely to have their own doubts or objections. Perhaps one of the most important cold calling tips is to be prepared to face rejection.
To help sales reps better deal with common objections, you can include how to deal with them within your sales scripts. Alongside objections, you should also be ready to face rejection. It is important they know when to take ‘No’ as a final answer and move onto their next prospect.
At times, cold calls can go unanswered simply because prospects are busy or just didn’t notice their phone ringing. Another popular explanation could be that they just don’t pick up calls from unknown numbers. This is why it’s important that you always leave a voicemail.
Your voicemail should be brief, clear and to the point. Explain who you are, your company name and why you’re calling them along with your phone number. More often than not, they’re likely to call you back as a result.
With advancement in technology, there came the introduction of CRM systems. A wonderful tool to optimize your entire cold calling process, a CRM is a great way to boost telecalling efficiency.
Your sales representatives no longer have to rely on manually entering and storing data on spreadsheets. Instead with a CRM system, like NeoDove, you can centralize all prospect and customer information.
Moreover, with the help of an auto dialer, you can automate the dialing process and boost telecaller productivity. Truly, one of the greatest cold calling tips you can adopt, is investing in the right CRM tool for your business.
Lastly, and perhaps the most important amongst cold calling tips is practice. No one can become a cold calling expert overnight, it is a skill that is polished with one’s experience.
Practice mock cold calls with your manager, a friend or other sales representatives. Your tone, modulation and personalization can all have a huge impact on the effectiveness of your sales call. Prepare your script, repeat it to yourself and practice until you’re confident and ready to place your call.
Overall, cold calling is a great skill to have and one that is especially helpful in boosting your sales. However, B2C cold calling can be a challenging skill to perfect.
When B2C cold calling tips, it’s important to give due importance to your prospect and their needs. Don’t just focus on closing a sales, but instead on providing them with an effective solution.
With the above mentioned cold calling tips, you’re sure to become a cold calling expert in no time. Remember to prepare, practice and repeat and sales success is sure to follow.
Business to Consumer (B2C) cold calling refers to calls made over the phone to prospects by individuals regarding their individual customer needs.
According to research, the best time to cold call your prospects is between 9AM to 4PM, as this is when most of your prospects are at work. Additionally, Tuesday, Wednesday and Thursday are considered the best days for cold calling.
There is no one-size-fits-all approach to cold calling. With cold calling, you are required to do your research, use scripts to guide your call, be confident in the face of objections and rejections, incorporate a good CRM and so much more.
But most importantly, to become a cold calling expert, all it takes is a little practice.
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