The use of the telephone in the realm of marketing is called Telemarketing. Various business houses employ Telemarketing to reach their customers and establish strong business communication. We will define the “Types of Telemarketing”.

Apart from being one of the most powerful and successful business communication methods, telemarketing is also appropriate money and time-saving tool for any business house. Creating and establishing customer relations may seem to be such a tough term, but telemarketing makes manifolds easier. 

The physical distance between business houses and customers can often be restraint from the business’s proliferation. With telemarketing, one can diminish this apparent distance. Therefore, telemarketing is an approved strategy to reach the business goals and prevent the business’s downfall.

There are multiple types of telemarketing that one can resort to for the upliftment of business. Today we are going to have a look at the 4 types of telemarketing for your business for improving your business.


1. Inbound Telemarketing:-

This is probably the most common type of telemarketing strategy, and almost every business house is well aware of it. However, mere knowledge cannot bring about any significant change. It is all about how well you exploit the strategy to gain the best out of it.

Inbound telemarketing refers to the address of calls made by customers by the business house. In simple terms, suppose any customer becomes interested in a certain product after seeing an advertisement. The potential customer will initiate an inquiry at the designated place portrayed in the advertisement. The company will have an expert individual who shall answer this call and entertain the customer’s inquiry. 

The sales of a product and the creation of any company’s brand image are largely dependent on inbound marketing. If one can handle the customer’s call in the best possible way, it is highly beneficial for the company. Inbound marketing is very crucial in the creation of brand image and the engagement of customers.

These inbound calls are crucial because the customer is initiating the call, which means the customer is paying importance to the brand. The company must handle the customer with care and provide them with all the information in a nutshell value to the customer. 

Inbound marketing is a very potential area of one that can utilize it properly. The customer is already interested in the product or service, and you need to take them towards the purchasing option. Good behaviour and valuable guidance from the company create long-lasting and strong customer relations, which is very important for any company’s development.


2. Outbound Marketing:-

Outbound marketing depicts the scene when the company reaches out to the customers. It is like presenting your product or service in front of customers.

This is a difficult task because of many reasons. Firstly, the person making the call has to be an expert and must have extensive knowledge about the product or service he or she is introducing. It is also more difficult than inbound marketing because, in the future, one already knows that the customer is interested.

The customer knows the product or service he or she is inquiring about. On the contrary, in outbound marketing, the customer has no prior idea about the product or service hence convincing the customer to become more difficult. The telemarketer has to generate interest in the customer about the product or service. 

Outbound marketing is not only aimed at introducing new products and services to the customer. It is also an effective process for customer follow-up. For example, if any insurance company has to introduce the existing clients to any new policy or offer, they shall adapt to this strategy. This is a proactive marketing strategy where the company takes the initiative.

The results of this strategy are very promising if the methodology can be practiced properly.


3. B2B Telemarketing:-

B2B refers to Business to Business Telemarketing. That means here, the inducer is a business firm, and the responder shall also be a business firm. It is a bondage of communication between two companies. This is a big domain thing. Here your customer shall be a company itself with a buying potential of manifolds. If you try to simplify the concept, this is a broader version of outbound marketing. You have to raise awareness about your product and service in a company and not a single customer. 

The telemarketer who shall indulge in B2B telemarketing of a business firm must be the ultimate expert. Here, convincing is even difficult because you have to deal with a business firm that convinces customers to be difficult. There is going to be an expert panel at the company who will scrutinize the marketing appropriately. But on the brighter side, if a company can make this a success, the scale of sales will be massive.

Also read: Industries which benefit from telemarketing


4. B2C Telemarketing:-

B2C refers to Business to Customer. Here the customer has already shown interest in the product or service through any Facebook advertising or social media ad campaign. Now it is all up to the company to handle the customer well and provide a high-end solution to the customer’s inquiry.

B2C telemarketing applies to the single-step transaction processes where there is no intermediate element in the buying chain. This is one of the most appreciated strategies to increase the customer base and retain the base. B2C is closely related to outbound marketing, where the company will take the proactive step for approaching the customer.

B2C telemarketing is useful for SMEs. It can help in the significant growth and proliferation of any business. The main component of this type of marketing is the strategic marketing of the product or service.

These are the most useful types of telemarketing for your business. Telemarketing is an efficient business tool in the recent digitally competitive market. Telemarketing paves the way for reaching the consumers directly, and there is no better process than that to initiate sales.

You have to choose the strategy that suits your business needs the best. If you know what is the environment in which your business is operating, it becomes easier to resort to a single strategy. However, these are the basic strategies that work well for almost all business types. NeoDove offers the best telemarketing communication solution to grow your business.

If you want to reach the pinnacle of business success, digital communication is very important and NeoDove is the ultimate one-stop destination for the same.

Also read: Benefits of telemarketing