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How many calls do you think an average B2B salesperson makes per day? The number can range from 35 up to a 100 calls.
In fact, such a calling process with the purpose of promoting your business or selling your products, is termed as telemarketing.
Businesses across several industries rely heavily on telemarketing to grow themselves. If you have a business where you largely depend on telemarketing, you need to have a thorough knowledge of it.
Do you want to know more about telemarketing and reach the summit of business growth? Why is it important? Moreover, what are the different types of telemarketing?
In this article, we will tackle all of those questions alongside learning about the 4 main types of telemarketing.
The use of the telephone for the purpose of marketing is called telemarketing. Various business houses employ telemarketing to reach their customers and establish strong business communication.
However, you need to have a successful telemarketing strategy to start seeing growth in your business.
Telemarketing is one of the most powerful and successful business communication methods. In addition to this, it is also an essential money and time-saving tool for any business house.
Creating and establishing customer relations may seem to be such a tough term, but telemarketing makes these processes much easier.
The physical distance between business houses and customers can often be restrained from your business’s expansion. With telemarketing, you can reduce this apparent distance.
As such, telemarketing is an approved strategy to reach your business goals and prevent your business’s downfall.
There are multiple types of telemarketing that you can resort to uplift your business. We will now take a look at the four main types of telemarketing for improving your business.
Inbound telemarketing refers to the address of calls made by customers to the business directly.
For instance, any customer becomes interested in a certain product after seeing an advertisement. The potential customer will then initiate an inquiry at the designated place portrayed in the advertisement.
The company will have an expert individual who shall answer this call and entertain the customer’s inquiry.
The sales of a product and the creation of any company’s brand image are largely dependent on inbound telemarketing. If one can handle a customer’s call in the best possible way, it’s highly beneficial for the company.
Inbound marketing is potentially very useful if one can utilize it properly. The customer is already interested in the product or service, and you need to take them towards the purchasing option.
Good behavior and valuable guidance from the company creates long-lasting and strong customer relations. Thus, having good telemarketing strategies is very important for your company’s development.
Outbound telemarketing refers to when the company reaches out to the customers. It is like presenting your product or service in front of customers. This can be a difficult task for multiple reasons.
Firstly, the person making the call has to be an expert. Moreover, they must have extensive knowledge about the product or service he or she is introducing.
It is more difficult than inbound marketing, where the customer knows the product or service they’re inquiring about.
On the contrary, in outbound marketing, the customer has no prior idea about the product or service. Hence, convincing the customer becomes more difficult. The telemarketer has to generate interest in the customer about the product or service.
Outbound telemarketing is not only aimed at introducing new products and services to the customer. But, it is also an effective process for customer follow-up.
B2B refers to Business to Business telemarketing. That means here, the inducer is a business firm, and the responder shall also be a business firm. It is a form of communication between two companies.
B2B telemarketing is a big domain thing. If you try to simplify the concept, this is a broader version of outbound telemarketing. You have to raise awareness about your product and service in a company and not a single customer.
The telemarketer who shall indulge in B2B telemarketing of a business firm must be the ultimate expert. Here, convincing is even more difficult as you have to regularly deal with a business that regularly convinces customers.
There is going to be an expert panel at the company who will evaluate the marketing appropriately. But on the brighter side, if a company can make this a success, the scale of sales will be massive.
Also read: Industries Which Benefit From Telemarketing
B2C refers to Business to Customer. Here, the customer has already shown interest in the product or service through advertising or social media campaigns. Now, it’s all up to your company to handle the customer well and provide a high-end solution to the customer’s inquiry.
B2C telemarketing applies to the single-step transaction processes where there is no intermediate element in the buying chain. This is one of the most appreciated strategies to increase and retain your customer base.
B2C is closely related to outbound marketing, where the company will take the proactive step for approaching the customer.
Moreover, B2C telemarketing is very useful for SMEs. It can help in the significant growth and expansion of any business. The main component of this type of marketing is the strategic marketing of your product or service.
Also Read: Benefits Of Telemarketing
Overall, telemarketing is an efficient business tool in the recent digitally competitive market.
Furthermore, it actively paves the way for reaching consumers directly. There is no better process than that to initiate sales. However, you have to choose the strategy that suits your business needs the best.
If you know the environment your business is operating in, it becomes easier to resort to a single strategy. However, these are the basic strategies that work well for almost all business types.
NeoDove offers the best telemarketing communication solution to grow your business. If you want to reach the pinnacle of business success, constant communication is very important and NeoDove is the ultimate one-stop destination for the same.
Inbound Telemarketing: Here, the customer initiates the calls and shows their interest in the company and its products.
Outbound Telemarketing: In comparison, here, the telemarketer reaches out to customers directly to talk about their products or services.
While B2B and B2C telemarketing also exist, these are regarded more as sub-categories under outbound telemarketing. This is because B2B and B2C both involve the company reaching out to other businesses/ customers.
As such, people generally regard inbound and outbound telemarketing as the main two types of telemarketing.
B2C telemarketing refers to Business to Customer telemarketing where the customer has already shown interest in the product or service.
It involves handling customer inquiries and providing solutions, and is often used in single-step transaction processes with no intermediate element in the buying chain.
Telemarketing can help in business growth by establishing customer relations, reducing the physical distance between businesses and customers, reaching business goals, and increasing customer base.
It is considered a powerful and successful business communication method that can save time and money for businesses. Proper implementation of telemarketing strategies can lead to business growth.
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