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User Behaviour

User Behaviour entails all the actions users/visitors take on a site: what they click on, where they stumble, how they scroll down pages and where they ultimately leave.

User Experience (UX)

User Experience (UX) pertains to everything an end-user experiences when interacting with a company and its product/service.

Unique Selling Point/Proposition (USP)

Your competitive advantage, or USP, can be derived from anything — it could be a special quality your products have, or some extra service you offer to all clients.

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