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Lead Stage

A Lead Stage indicates where a lead stands in the buyer journey. The stages begin with lead generation and last until the leads enter, exit or re-enter the buyer journey.

Lead Tags

Lead Tags are the labels you assign to your leads in order to group them into different categories for easier, more efficient management of leads.

Lead Qualification

Lead Qualification is the process of identifying which leads (potential customers) are most likely to become paying customers.

Lead Nurturing

In Lead Nurturing, you strive to build and reinforce relationships with buyers at every stage of the sales cycle.

Lead Management

Lead Management is the process of gathering and managing leads (both potential and existing customers) until the point where they make a purchase and after.

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