Bulk SMS is a marketing technique that sends out text messages to a large number of people i.e a mass audience. It is used by both B2B and B2C organizations including media houses, banks, SaaS companies, IT companies, eCommerce websites, and more.

Business analytics refers to the the set of statistics, methods, and technologies that analyze historical data to gain more insights for solving business problems.

A BDR is a person who is responsible for onboarding new customers, generating new business opportunities, qualifying active and inactive leads and engage in customer interactions.

BANT framework stands for Budget Authority Need and Timeline. It is used by sales agents to determine lead qualification using these points.

Bad Leads are the unqualified prospects or low-quality leads that have a low likelihood of converting. Usually, these kinds of leads don’t have their expectations clear and might waste a sales agents time.

B2C is an abbreviation for Business-to-Consumer model for sales, marketing, customer relationship management and engagement.

B2B is an abbreviation for Business-to-Business model for sales, marketing, customer relationship management and engagement.