Research everything about your prospect. From what their company does, their job title, firmographics or any mutual connections. This helps your telecalling script sound more professional.
Intelligently, request permission for their time. This translates into how professional your sales agent appears when putting their telecalling script into practice
Use your positioning statement and move to the solution or benefits. (What’s in it for them?) In your telecalling script, you must show your customer what they have to gain..