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Telecaller Training in Automobile Dealership

Published on June 6, 2022
Last modified on June 6, 2022
Training the Telecaller in Your Automobile Dealership

Do you want to boost your automobile sales?

Well then, you might want to consider investing in telemarketing alongside telecalling training.

Telemarketing can be one of the most efficient pathways for boosting up the sales of automobile companies. 

With training, a telecaller can truly make a significant difference in the company’s progress. This is especially true in the case of automobile dealerships.

In this article, we will cover why telecaller training can be a great asset to your business.


What Is The Aim Of  Telecaller Training?

Telecaller Training

The main target of training the telecaller in an automobile dealership is to make the telecaller competent. This allows for additional sales to be generated through telemarketing activities. 

In the automobile industry, sales conversion greatly relies on telecalling. As such, this requires training your employees. 

While training a novice telecaller for an automobile dealership, there is vital information they need to know. The first goal is to make them understand exactly how the automobile industry works. 

Many people who opt for telecalling in the automobile industry may not be familiar with automobiles’ core details. The first step of training is to make your telecaller an insider to the automobile industry.

3 Things A Telecaller In The Automobile Industry Should Know

  1. They should be aware about the basic techniques of telecalling and how it works in the automobile industry. 
  2. They should be able to explain all the necessary technical details of the industry. This is so that when asked questions by your clients, they can provide satisfactory answers.
  3. They should be well versed with the purpose and types of automobiles. Moreover, they should familiarize themselves with the recent working of the National and International automobile industry.

Without these basic concepts, the knowledge of your telecaller will always be limited to superficial levels. As a result, it can even later prove to be a threat for the dealer. 

In this phase of training, the trainer must acquaint the telecaller with the industry’s prohibitions. They must also educate them about possible activities the telecaller must refrain from.


What Are Some Things That Would Be Covered In Telecaller Training?

Telecaller In The Automobile Industry

The training imparted to the telecaller must include programs that will help the person conduct various tasks like:

  • Telemarketing campaigns
  • Objection handling
  • Collecting feedback
  • Coordinating with the team

After the completion of this step comes the training related to communication. This is the critical step and the primary and most crucial training procedure of a telecaller in the automobile industry.


How To Train Your Telecalling Team?

Truly, it’s the communication skills of your telecaller that makes all the difference. The expertise that the person can put up while communicating marks the success of the telecaller and your dealership. 

Communication training for a telecaller must include:- 

1. Communicating with the customers and fixing appointments with them.

Remember nothing works without a fixed schedule. So, give your telecallers a script containing text about how to fix appointments in the most polite manner.

2. Conveying all the information about the dealer to the customer.

Maintain complete transparency while giving information about a product your customer is interested in or about the dealership. 

Furthermore, explaining the entire process of the dealership to the customer greatly helps in establishing trust.

3. How to generate sales leads over the telephone.

In telemarketing, generating sales or converting them happens based on how your telecaller speaks to them. Show them how to take interest in their car interests, requirements, and then fulfill them.

4. How to negotiate deals over the telephone.

Give your telecaller a ballpark figure where they can stop and close the deal. 

Many customers will propose a counteroffer or competitor’s offer and your telecaller must be able to convert it. 

5. Follow up with the clients from time to time.

While following up, the lead must not get irritated with your calls. Or else, he can block your number. 

So, take a follow-up time before making any random calls. When you make a follow-up call, remind them about this scheduled call. 

6. Collect feedback from the customers at regularly scheduled time intervals.

Establish a practice for collecting feedback on call or via SMS for every call made. This helps in improving the performance of not just the telecaller but also of your dealership overall. 

You must have a well-established channel to take a proper look at complaints and resolve them with full responsibility.


How To Be An Effective Telecaller

Apart from acquiring these specialized skills as a telecaller, they must also learn how to work effectively. 

These include learning and practicing skills like:

  • Working effectively as a part of the team and taking up responsibilities. 
  • The person must also be trained to lead a team, if required, with complete dedication.
  • Training the telecaller for automobile dealerships also includes teaching the person how to optimize time. Moreover, they must keep the work environment appropriate and hazard free for conducting uninterrupted work. 

Testing the Telecaller Post Training

You can conduct all the above training procedures either in your office or online via a laptop. 

Once the training is completed, you can test the telecaller on all the parameters after the training.  

You can even design a practical test where you can test for:

  1. If the telecaller can deliver convincing sales proposals over the telephone to the customer.
  2. The person’s aptitude to be a working member of the team. And, if they’re able to coordinate activities on the personal as well as team level.
  3. If they have sharp analytical capabilities to analyze customer behavior correctly. 

In a similar way to digital marketing, content is still king. However, in telemarketing, the information provided to customers by the telecaller and how it’s delivered is the king. 

Also Read : Measure telecallers’ performance


The Importance of Telecalling Training

Generally, generating sales leads is the main task of the telecaller. However, they must also greet customers and maintain good relations with them even if they’re not currently buying automobiles. 

These little yet effective ways can only be taught in a formal training module. All of these are very important to increase the productivity of your telesales agents.

Statistics say that firms that maintain long term and consistent relationships with clients eventually experience the steepest sales curves. 

Your telecaller must be trained to effectively comply with the organizational norms of the company. 

Additionally, it is essential that the telecaller can satisfy the customer by providing relevant information to customers. Not only this, updating the potential customer records alongside grievance redressal is also extremely vital.

The skills of a trained telecaller can strengthen the base of telemarketing for an automobile dealer. 

Suitable telecalling training can make them one of the truest assets of an automobile dealership firm. And, they can induce overall positive sales growth.



As you can see, telecaller training, a telecaller can be a great asset for the automobile industry. They represent your company in front of the customers. 

Hence, proper training and grooming of your telecallers will enhance the image of your company. Moreover, they will also reflect your company standards before potential customers

Once you have trained your telecaller, use our NeoDove for placing calls. NeoDove greatly reduces the overall manual work of the telecallers such as collecting feedback, integrating Facebook ads, etc. 

You can easily develop the multilingual script on our application. This enables you to easily shift across scripts without being lost. 

So, consider investing in telecaller training and NeoDove today and take your automobile dealership to the next level!

Increase your telecalling team’s efficiency by 93%

Take your telecallers’ efficiency to the next level, get started with NeoDove today!

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