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Were you aware that for 58% of users, email is the first thing they check in their day?
Email marketing is widely considered one of the best ways to market your product or service. In fact, around 29% of marketers believe it to be the most effective marketing channel.
With email, you are able to quickly and easily connect with your target audience. Moreover, emails are a great way to share additional resources as well with interested prospects.
Along with regular emails, another type of email that is just as important is the reminder email. In this article, we will take a closer look at event reminder emails and some important practices to remember when writing friendly reminder emails.
A well-crafted event reminder email can be quite effective in several different ways. In fact, a friendly reminder email is a great way to market your brand as well.
To write an effective event reminder email, there are a few important things to remember:
One of the most important things when writing any email, not just event reminder emails, is the subject line.
Choose a subject that includes your event name to increase credibility and show who the email is coming from. In addition to this, try to include a clever phrase to help your event reminder email stand out from other events.
Choose a subject that includes your event name to increase credibility and show who the email is coming from.
It is crucial that your event reminder email includes all important information surrounding the event. This includes, location, timing, organizer’s contact information, dress code, etc.
Include a visually appealing banner or graphic with event details to grab attention.
As the purpose of your email is to send a friendly reminder, you should also mention what they need to bring. For example, things they need could include – a laptop, worksheets, physical/ digital business cards, etc.
Clearly mention any prerequisites, materials, or preparations required for the event in your email.
Try to keep your friendly reminder subject lines short and to the point as they will be the first thing your recipient sees.
In your email, use an engaging yet warm tone to get people interested. You can even address them by their first name to make your event reminder email feel more personal.
Use bullet points or numbered lists to break down important information for easy readability.
A well-written event reminder email can help you effectively promote your event, market your brand and more.
Here are 5 popular event reminder email templates you should know:
This type of event reminder email is used to gently remind the recipient about an online event.
This is a generic event reminder email template that is sent prior to any event (online or offline). Here, you commonly include the date, time and location of your event.
This is a friendly reminder email template used to remind individuals about any upcoming offline event.
This email template is used to send a friendly reminder to confirm an individual’s registration for a certain event.
This is an event reminder email template used to convey a sense of urgency regarding an upcoming event. Through this template, you try to convince your recipient to attend by showing them that time is ticking!
Also Read: Top 5 Sales Email Templates To Boost Your Business
As a whole, the benefits of sending event reminder emails are quite plentiful. Not only are they great for reminding your recipients regarding upcoming events, but they can also further market your brand.
The purpose of an event reminder email is pretty straightforward. Through your email, you must inform your recipient and provide them with all the information they may need.
Once you understand how to write event reminder emails, you can effectively promote your events. Not just this, but you can also ensure they’re a smashing success!
After registration for an event is completed, your main goal is to keep your registered participants interested and excited for your event. With a friendly reminder email, you can build and maintain better relationships with your attendees.
Moreover, these event reminder emails help boost chances of engaged registered individuals attending your event.
Typically, the best timing to send an event reminder email depends on your audience and type of event. However, based on best industry practices, you should send a minimum of 3 event reminder emails (in addition to your registration confirmation email).
Email 1: To be sent a week before the event
Email 2: To be sent a day before the event
Email 3: To be sent on the day of the event
Generally, Wednesday and Thursday are believed to be the optimal days for sending event reminder emails.
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