What is a Unique Selling Point/Proposition (USP)?
A Unique Selling Point/Proposition (USP) is the one thing that you offer that sets you apart from all other competitors in the marketplace. It’s the unique and compelling proposition that provides added value and instils trust in the minds of your customers.
How to Determine Your Brand’s USP?
Your competitive advantage, or USP, can be derived from anything — it could be a special quality your products have, or some extra service you offer to all clients. Anything that makes you unique, or anything that somehow differentiates you from your competitors and makes people trust your brand can be considered a USP.
To be a successful brand and to have a strong market positioning, you need a USP. Here are some questions to help you identify what your unique selling point is:
What are the qualities of your product/service? Why should people buy from you instead of from other businesses? What do people like about it? How does it make their lives better?
These questions will help you identify the strengths of your product.
The most important part of a sales call is the presentation of the products or services being sold.
Sales automation is a way to automate the sales process for your business so that you can focus on what matters most—growing your business.
Sales acceleration is about ensuring that your sales process is as efficient as possible.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s,