Churn rates are important because it tells you how much of your customer base is leaving your business. If you are losing a third of your customers, that means you have three times as many customers as you started with. You can use this information to determine whether you need to make changes to your product or service. For example, if you have a 30 day churn rate of 30% and you start with 1,000 customers, then you have 600 customers left.
In the context of churn, churn means losing customers. When we talk about churn, we’re referring to the loss of customers.
The Customer Churn Rate Formula is a simple way to see how many customers you lose each month. If you are a new company, this number will probably be low, but if you are an established business, it will be higher. It’s important to keep track of these numbers to understand how your customer base is changing over time and what steps you need to take to reduce the churn rate.