What is Account?
An account can refer to all the records of customer interactions your team has so far. This can include customer details, preferred business needs, buying history, and transactions with your business.
Benefits of keeping an account
As an account is created the first time a customer buys from you, it’s easier to track customer transactions, buying preferences, and customer behavior.
It helps you to create personalized sales and marketing campaigns for your existing customers and also lets you understand your target audience preference.