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How to Create a Perfect Sales Plan?

Published on October 29, 2021
Last modified on May 17, 2022
sales planning

Sales drive revenue. Sales drive profit. And frankly, “sales” put food on your table.

When increasing sales matters so much to a business, isn’t the sales planning process equally important?

When you’re prepping for a big sale, it’s easy to feel like there’s not enough time in the day. And that’s without considering the pressure of meeting your quota! With this in mind, it can be tough to figure out what you should do first – how about we take care of that for you?

In this blog post, we will discuss how to create a sales plan that gets your business growing!


What is a Sales Plan?

Similar to how your business plan outlines your goals, a sales plan outlines your sales targets, target audience, potential problems and techniques and tactics to achieve your sales targets. 

It is essentially a roadmap that will help you reach your sales goals.


Why is Sales Planning Important?

Sales is all about strategy. It’s not about being pushy or aggressive. It’s about understanding your buyer, coming up with a plan that makes the sale easy, and then following through on your sales goals.

With the right sales plan, you can focus more on growing and expanding your business than just dealing with sales fluctuations on a daily basis. Having all the necessary information at your disposal will make it easier for you to overcome challenges and seize opportunities.

So let’s get straight to creating the perfect sales plan to take your sales and business to the next level!

Also read: Best sales techniques


How to Create a Sales Plan?


An effective sales plan serves as a roadmap to guide the team through the sales process. When goals, techniques, potential obstacles, and so on are unclear to your team, then getting the outcomes that you want will be difficult. An effective plan is therefore crucial.

To create the best sales plan for your business, follow these 10 steps:


sales planning


  • Define your mission

It is critical that every team member is aligned with the goals of the business as it is essential for them to understand how their actions will impact and influence the growth of the company and the environment of the company overall.


  • Set realistic goals

Goals in sales are usually set in terms of revenue targets. While this is right, it also needs to be noted that whatever the target may be – a revenue target or a certain number of customers to be onboarded within a specified period of time, the figures should be realistic. They should not be set on a whim.


  • Establish firm deadlines

After you have determined your goals, you should also set a firm deadline to meet them. There will be highs and lows, but your sales plan and the deadline to reach your targets should not change frequently.

For instance, if you feel that your goal has now become impossible to attain in a certain time period, don’t rush to change it. Continue to work toward it. It will only rob the process of its seriousness if the plan is altered frequently.


  • Define your target market

In order for a business to succeed, it is imperative that they know if their product or service is actually wanted by their target market or audience. Without a well-defined target audience, your selling will yield the same results as selling snow boots in a desert.


  • Plan out the customer journey

Defining the stages each of your leads will go through and the type of interaction required at each stage is essential. In the first call, for example, you might take a different approach compared to the one you take in the follow-up call. 

Therefore, all team members need to be aware of the various stages a lead has to go through to become a paid customer and the type of approach required at each stage.

sales planning

  • State what makes you different

While it is important to know and understand what your product or service does, it is even more important to know what sets you apart from your competitors.

Your unique selling point is what separates you from your competitors and helps you attract customers. Defining it clearly is therefore imperative.


  • Define your marketing strategy

Whether you plan on running Facebook ads or ramping up your social media activities, include all of this in your sales plan. The basic concept is to determine what your marketing strategy is going to be and the leads you intend to generate through your marketing campaigns during that time period. 


  • Target your current customers

Your existing customers are your gateway to more sales and if you don’t take advantage of the advantages they provide, you’re missing out on a great deal. Hence, targeting your current customers and creating opportunities for upselling and cross-selling is essential. 


  • Plan your budget

Whether you’re hiring new members or taking care of their incentives, planning your budget is something you must not take lightly. In addition to tracking what comes in and what you hope will come in, it is critical to see what goes out. 


  • Make modifications

Making slight adjustments to the plan as and when necessary is important. Although this statement may seem contradictory to the third point, it really isn’t. The previous case was about changing the target altogether, but here it is about making slight modifications to set the process on track again whenever there are any hiccups.

Recommended: Top 60 sales quotes to keep your team motivated


Final Thoughts

It is impossible to have a sales plan that fits every business’ needs alike. Having a sales plan in place is crucial, but you have to make sure it is followed throughout. 

Furthermore, you should review and update it periodically to keep it relevant to your current situation. Your business will generate revenue much more effectively if your sales plan is continuously improved upon. 

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