Having real-time lead data increases your chances of conversion, giving you the leverage of knowing the information of your prospects before interacting with them.
Yes, you can plan your marketing campaigns in a personalized way as you have the real-time information of each prospect.
Only authorized users can have access to the real-time lead data to avoid data duplication.
Real-time data gives you the leverage of reduced response time to interact with your prospects before they go to your competitors.
As this gives you a real-time insight about your lead, your sales team can take immediate action which increases their productivity, thereby increasing sales.