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How To Perfect Your Sales Pitch Scripts

Published on September 13, 2021
Last modified on August 21, 2023

Inside sales professionals will agree that cold calls are an excellent method of reaching out to prospects. 

In March of 2020, NeoDove set a target of 20 paid accounts in 3 months when it first launched. We were able to surpass that target in just two months. In our opinion, what worked was our “effective sales pitch script”. 

You might argue that reading a sales script won’t sound convincing. While we agree you should never just read a script when selling, a good sales script can really improve your results

In this article, we’ll take a closer look at what a sales pitch script is, the sales script creation process, and see some examples of sales scripts in practice.

What is a Sales Pitch Script?

A sales pitch script is a structured set of words and phrases that salespeople use when talking to potential customers. 


Your sales pitch script acts as a pre-planned guide that helps them explain their product or service. Moreover, it highlights product benefits and encourage the customer to take a desired action, such as making a purchase. 

Most importantly, a sales pitch script ensures that all key points are covered consistently and effectively. Thus, making the sales process smoother and more persuasive.

How To Write a Sales Script

Imagine having a magic wand that turns potential customers into eager buyers. Well, a great sales pitch script is your guide to winning hearts and sealing deals. 

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Let’s look at how you too can craft an effective sales script, step by step:

Step 1 – Identify a Product or Service to Focus On

Start by picking the star of the show – your product or service. Choose something you’re passionate about and believe in. Your excitement will shine through in your sales script, making it much more convincing.

Step 2 – Hone in on Your Target Audience

Picture your ideal customer when writing your sales pitch script. Understand their needs, preferences, and pain points. This helps you tailor your sales script directly to their desires, making it irresistible.

Step 3 – Develop Your Benefits

Highlight the incredible benefits your product brings to the table in your sales pitch script. Whether it’s time-saving, money-saving, or problem-solving, make these benefits shine in your sales script.

Step 4 – Link Your Benefits to Pain Points

Now, connect the dots. Show how your benefits address the specific challenges your audience faces. This connection makes your sales pitch script relatable and resonating.

Step 5 – Ask Questions About Those Pain Points

Engage your audience by asking questions that hit home. When they nod in agreement, you’re building a connection. For instance, “Do you ever struggle with X? Our solution can change that.”

Step 6 – Don’t Talk Too Much

Remember, it’s a conversation, not a monologue. Listen to your customer’s responses and adapt. Your sales script is a guide, not a script set in stone.

Step 7 – Always Close for Something

End strong. Ask for the next step, whether it’s a demo, a meeting, or even the sale itself. A confident closing in your sales script leaves the door open for more meaningful interactions.

Why should you use Sales Scripts?

Picture this: you’re about to present an awesome product to someone, but your words suddenly go missing. That’s where sales scripts step in. 


Let’s dive into why using sales scripts can level up your selling game:

1) Clear and Confident Communication

Sales scripts act as your speaking roadmap. These inside sales scripts guide you through the key points, ensuring you cover everything without forgetting important details. 

With a sales script, your message comes across crystal clear, making you sound confident and persuasive.

2) Consistency that Wins Trust

Imagine saying one thing to a client today and another thing tomorrow. It’s confusing, right? Sales scripts keep your message consistent across all interactions. 

This consistency builds trust because clients know what to expect from you, making them more likely to believe in your sales pitch script.

3) Overcoming Objections Like a Pro

Sales scripts arm you with well-crafted responses to common objections. If someone questions the price or raises concerns, you’re ready with convincing answers. 

In this way, sales pitch scripts help you handle objections smoothly and increase your chances of sealing the deal.

4) Boosting Your Confidence

Following a sales script boosts your confidence. No more stumbling or searching for words. You know what to say, making you appear knowledgeable and reliable. 

5) Efficiency: Time is Money

Sales scripts save time. Instead of rambling, with sales pitch scripts, you stay on track, making your conversations more efficient. This means you can talk to more potential customers, increasing your opportunities to make sales.


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    5 Sales Pitch Script Templates You Should Know

    Sales pitch scripts are very important when it comes to closing deals. Here are 5 sales script templates you ought to know:

    1) Cold Call Sales Script for Phone Calls

    Imagine you’re picking up the phone to introduce yourself and your offering to someone who doesn’t know you yet. A cold call sales pitch script is your friendly icebreaker. 

    [Your Name]: Hi, this is [Your Name] from [Your Company]. We've got a game-changing solution that can [Benefit]. Would love to discuss how it could help you too.

    2) Gatekeeper Call Sales Pitch Script

    The gatekeeper is like the friendly guard of the decision-maker’s castle. Your aim is to get past them and reach the decision-maker. Ask for the decision-maker by name, and if they’re not available, use this sales script

    [Your Name]: Hi, this is [Your Name] from [Your Company]. Is [Decision-Maker's Name] available? If not, could you help me understand the best time to reach them?

    3) Cold Call Sales Pitch Script for Voicemails

    Leaving a voicemail is like leaving a mini message that piques interest. Keep it short, sweet, and intriguing. Mention your name, company, and a quick teaser about what you’re offering. 

    [Your Name]: Hello, this is [Your Name] with [Your Company]. We've got something special that can [Benefit]. I'd love to chat. You can reach me at [Your Phone Number].

    4) Follow Up Sales Script for Phone Calls

    You’ve already made that initial contact, now it’s time to follow up. Start your sales script with a friendly reminder of your previous conversation. Then, gently nudge towards the next step. 

    [Your Name]: Hi, [Prospect's Name]. It's [Your Name] from [Your Company]. We talked about [Topic]. I wanted to share more about how our solution could [Benefit]. Let's chat further.

    5) Follow Up Sales Script for Voicemail

    Voicemails for follow-ups should feel personal. Briefly remind them about your previous talk, share an exciting update, and propose a next action. 

    [Your Name]: Hi, [Prospect's Name]. [Your Name] here from [Your Company]. Wanted to build on our chat about [Topic]. We've got something new that could [Benefit]. Let's connect – you can reach me at [Your Phone Number]. Looking forward to it!

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      Cold Call Script Structure For Modeling Your Sales Conversations

      Your cold call is a key to unlocking valuable conversations. 


      Let’s explore cold call sales script structure in greater detail:

      1) Raise Curiosity

      Capture their interest right away. Start your sales pitch script with an intriguing question. This makes them curious to learn more.


      “Are you open to discovering a strategy that can triple your online leads without increasing your ad spend?”

      “Did you know that companies using our software have seen a 40% boost in employee productivity?”

      2) Give Context

      Provide a brief context about who you are and your company’s purpose. Keep it concise and focus on the value you bring in your sales script.


      “Hello, I’m [Your Name] from [Your Company], an award-winning provider of marketing solutions.”

      3) Ask for Permission to Continue

      Respect their time by seeking permission to proceed.


      “Could I take a quick moment to introduce an approach that has boosted sales for similar businesses?”

      “Would you be interested in hearing how our services have helped companies like yours improve their supply chain efficiency?”

      4) Ask Questions

      Engage them actively by asking open-ended questions related to their pain points.


      “What challenges are you facing in maximizing your resources?”

      “Could you tell me more about your biggest obstacles in achieving a strong online presence?”

      “In your experience, what pain points do you encounter when it comes to optimizing your customer support?”

      5) Test Close

      Offer a glimpse of a potential solution when within your sales script.


      “Our platform has enabled other businesses to cut operational costs by up to 30%. Would this be valuable for you?”

      “Similar companies have seen a 25% increase in customer retention using our techniques. Would you be interested in exploring this further?”

      6) Schedule Next Steps

      Lastly, at the end of your sales pitch script, propose the next action, such as scheduling a follow-up call or a meeting.


      “Shall we schedule a quick call tomorrow to discuss this strategy in more detail?”

      “How about we set up a brief meeting next week to explore how these solutions could fit your needs?”


      So there you have it, your guide to crafting amazing sales pitch scripts that really shine. 

      With your sales script in hand, you’re not just talking – you’re connecting, persuading, and winning over hearts. 

      Remember, your sales pitch script is like your trusty compass in the world of inside sales. It guides you through the art of conversation, from raising curiosity to nailing the close. 

      So go ahead, use these steps and create a sales pitch example script that’s uniquely you. With practice, you’ll be wowing your prospects and sealing deals like a true sales script superstar!

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