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The chances of converting a lead successfully in real estate are largely determined by the number of successful customer site visits. Many consider it to be the decisive moment during the sales process. Thus, it becomes imperative to drive more traffic to the site in order to increase sales.
In this article, we will take you through seven of the most effective real estate tips and tricks that will help you increase your conversions by driving more traffic to your site. But first, let’s take a look at the importance of customer site visits.
The Importance of Customer Site Visit
According to studies, property site visits convert into actual sales to the tune of more than 7%, which is impressive considering the price of a single unit. It is very important to have a sound strategy in place to drive more traffic to your site, especially when you have a high conversion rate.
A site visit is a critical step that customers undertake before investing in your real estate project. Their buying intent is clearly visible when they decide to visit your site. Therefore, engaging your potential customers through site visits is likely to increase your chances of sales.
7 Real Estate Tips and Tricks to Increase Customer Site Visit
The real estate industry is both challenging and rewarding at the same time. To help you overcome the challenges and reap the rewards, we have compiled some of the best tips and tricks used by top agents.
These tips will help you drive more site visits no matter how experienced you are or how new you are to the real estate business.
Simplify the booking process
Executing the process of scheduling a site visit for a customer should be simple and easy. Learn to adopt the one-click scheduling model so that your potential customers, who are interested in a site visit, can visit the project page, enter all the necessary details, and preferred time slots for the site visit, and get their site visit scheduled.
Once they are done successfully scheduling their site visit, make sure that they also receive a confirmation email. Give them the option to reschedule as well if they wish to.
Once they have scheduled their site visit. You can always send them additional follow up reminders by just calling them up or dropping them a short message. Utilise tools that let you touch base with your prospects and clients easily.
Take NeoDove for example, your telecalling team can use it to call up the prospects and convey the message, take remarks, and also send WhatsApp messages with brochure links directly from the mobile app without having to save their number.
A friendly reminder or follow-up can also be scheduled from the app. This way you can inform your leads about their upcoming site visit schedule or simply send in a nice message on their preferred mode of communication saying you are expecting to meet them very soon. Remember that the simpler the process, the higher the opportunity for more site visits.
Save time and effort through virtual site visits
According to research, companies with an option of virtual site visits have seen around a 30% increase in the number of site visits. Moreover, an easy-to-set-up, customizable Virtual Reality technology allows a lead to experience the site from the comfort of his/her home.
It really works well for especially NRI leads or leads from different parts of the country. A VR site visit is a great option that will surely extend the reach in terms of leads. Moreover, a customer will more likely opt for it.
Provide a pick-up/drop service
The major concerning point that usually holds back potential leads from actually going through a site visit in real estate is the effort it takes to visit the property. Therefore, you can offer a free pick-up and drop service. It will prove to be a very valuable addition that will attract and drive more site visits.
Also, it will save customers money and efforts to travel. This will make it easier to convince them to visit the property site. However, if your real estate property is located in a bigger city where it is difficult to have a pickup and drop service option, then work on arranging a pickup from a station or a nearby area.
Build an experience centre
Whenever a potential lead visits the site, they would be expecting more than just a tour of the property. To address this, many renowned real estate companies have designed a customer experience centre.
Here, they demonstrate how the complete project will look like and it gives the customers a feeling of the lifestyle that the project will provide upon completion. People today want more than just a good place to live in, they want an exceptional experience.
They aspire to a better lifestyle. Therefore, it is imperative to give them a teaser of the lifestyle experience that they can expect from the property.
To show the future picture, experience centres make use of smart technological solutions like VR or video centres. You can also work on including images of your customer experience centre so that the customer will be more inclined to visit the project.
Personalised content automation
It is very important to connect with a customer at the right time. So when the customer is browsing your real estate project website you are likely to be at the top of the customer’s mind.
So by using advanced marketing automation features, you can have a personalized content strategy for each customer who is a part of your lead nurturing plan. Focus on tracking the web and sales interaction of each and every customer. You can then easily send relevant messages on any particular event triggered by the customer.
By using marketing automation tools, companies across diverse industries have witnessed a 20% increase in consumer engagement rates as per various researches. The higher your customer engagement rate, the more is the probability of driving more site visits.
Work on setting up in-depth drip marketing where communications are based on various touch-points. When a customer visits the project website or has a quality conversation with a pre-sales representative from your company, you can communicate an offer mailer or an emailer that showcases the project’s lifestyle.
An exclusive ‘Schedule Site Visit’ CTA in these emailers with a link to the one-click booking process can go a long way in converting potential leads. So start planning a dedicated strategy to drive more site visits and witness growth in sales.
Register on real estate portals
Be present in sites like Magic Bricks, Just Dial, or 99 acres.com. You really need to be out there if you want to be discovered. Advertise on their website, although it may be slightly expensive these sites play a huge role in home buying and it’s probably the best.
These sites account for 48% of all site traffic for real estate searches. You can use tools that offer integration with these portals. With such tools, you don’t have to keep track of the leads generated from these sites. All can flow into the portal for you to call the prospect immediately.
Run social media ads
Don’t be afraid to invest in paid ads on social media. With organic reach dwindling on popular social networks like Facebook, paid FB ads do come to the rescue. You can get in front of your target clients very easily.
Platforms like NeoDove make it easier for you to keep track of every lead easily through one place. So, be it Facebook ads or Google ads, you don’t have to sift between multiple channels to manage your leads.
It can be challenging to run a real estate business if matters are not managed properly. If followed properly, the real estate tips and tricks mentioned above can reap great rewards. And in the end, the experience that you offer your prospects and clients is what matters most, and these tips are designed to ensure that the experience is as great as it can be.