7 Real Estate Tips to Drive More Site Visits

Did you know that websites are the most popular marketing channel for real estate at 90.7%?

The chances of converting a lead successfully in real estate are largely based on successful customer site visits. In fact, many consider it to be the decisive moment during the sales process. 

Thus, it becomes imperative for you to drive more traffic to the site in order to increase sales.

But, how do you do this? It’s simple, you put into practice some top-tier real estate customer service tips.

In this article, we will take you through seven of the most effective real estate tips. These site visit tips will help you increase your conversions by driving more traffic to your website. 

But first, let’s take a look at the importance of customer site visits.

The Importance of Customer Real Estate Site Visits

Statistically, property site visits convert into actual sales to the tune of more than 7%. This is especially impressive considering the price of a single unit.

As such, it’s very important to have a sound strategy in place to drive more traffic to your site. This is especially true when you have a high conversion rate. 

A site visit is a critical step that your customers undertake before investing in your real estate project. Moreover, their buying intent is clearly visible when they decide to visit your site. 

As a result, engaging your potential customers through site visits is likely to increase your chances of sales.

For these reasons, we’ve compiled a list of the best site visit tips to drive more website traffic.

7 Real Estate Customer Service Tips and Tricks to Increase Customer Site Visits

The real estate industry is both challenging and rewarding at the same time. 

Have you ever wondered ‘how to increase your sales in real estate’? Well. no need to worry.

To help you overcome all challenges, we have compiled some of the best site visit tips and tricks used by agents.

These real estate customer service tips will drive more website visits no matter your level of experience.

Simplify the booking process

Executing the process of scheduling a site visit for your customer should be simple and easy. 

Learn to adopt the one-click scheduling model. This allows your potential customers, who are interested in a site visit to visit the project page. They can then enter the necessary details and preferred time slots, and get their site visit scheduled. 

Once they’re done successfully scheduling their site visit, ensure they also receive a confirmation email. Additionally, give them the option to reschedule as well if they wish to.

Once they have scheduled their site visit, you can always send them additional follow-up reminders later. Utilize tools that let you touch base with your prospects and clients easily. 

Take NeoDove for example. Your telecalling team can use it to call up the prospects and convey relevant messages. Furthermore, you can also send WhatsApp messages with brochure links directly from the mobile app without saving your number. 

A friendly reminder or follow-up can also be scheduled from the app. Alongside this, you could also schedule a nice saying you are expecting to meet them soon. Remember that the simpler the process, the higher the opportunity for more site visits.

Save time and effort through virtual real estate site visits

Companies with the option of virtual site visits have seen around a 30% increase in the number of site visits. Moreover, easy-to-set-up, customizable VR technology allows your lead to experience the site from the comfort of their home. 

This really works well for especially NRI leads or leads from different parts of the country. A VR site visit is a great option that will surely extend the reach in terms of leads. Moreover, your customers are more likely to opt for it.

Provide a pick-up/drop service

There is one major concerning point holding back potential leads from actually going through a site visit in real estate. And, that is the effort it takes to visit the property. 

Therefore, you can offer a free pick-up and drop service. It will prove to be a very valuable addition that will attract and drive more site visits.

Also, it will save your customers money and effort to travel. This will make it easier to convince them to visit the property site. 

However, say your real estate property is located in a bigger city and it is difficult to have this option. This is one of many popular real estate tips. Then, work on arranging a pickup from a station or a nearby area.

Build an experience center

Whenever a potential lead visits your site, they’ll be expecting more than just a tour of the property. To address this, many renowned real estate companies have designed a customer experience center.

Here, they demonstrate what the complete project will look like. This gives the customers a feeling of the lifestyle that the project will provide upon completion. People today want more than just a good place to live in, they want an exceptional experience. 

They aspire to a better lifestyle. Therefore, you must give them a teaser of the lifestyle experience that they can expect.

Commonly, experience centers make use of smart technological solutions like VR or video centers. You can also work on including images of your customer experience center. This makes your customer more inclined to visit the project. 

Personalized content automation

It is very important to connect with your customer at the right time. So when the customer is browsing your website you’re likely to be at the top of the customer’s mind.

With advanced marketing automation features, you can have a personalized content strategy for each customer in your lead nurturing plan. Focus on tracking the web and sales interaction of each and every customer. You can then easily send relevant messages on any particular event triggered by the customer.  

The higher your customer engagement rate, the more the probability of driving more site visits.

Work on setting up in-depth drip marketing where communications are based on various touch points. Say a customer visits the project website or has a quality conversation with a pre-sales representative from your company. You can then communicate with an offer mailer or an emailer that showcases the project’s lifestyle.

An exclusive ‘Schedule Site Visit’ CTA in these emailers with a link to the one-click booking process can go a long way in converting potential leads. Start planning a dedicated strategy to drive more site visits and witness growth in sales.

Also Read: Real Estate Cold Calling Scripts

Register on real estate portals

Be present on sites like Magic Bricks, Just Dial, or 99 acres.com. You really need to be out there if you want to be discovered. 

Advertise on their website. Although slightly expensive, these sites play a huge role in home buying and it’s probably for the best. In fact, these sites account for 48% of all site traffic for real estate searches. 

You can use tools that offer integration with these portals. With such tools, you don’t have to keep track of the leads generated from these sites. All can flow into the portal for you to call the prospect immediately.

Run social media ads

Don’t be afraid to invest in paid ads on social media. With organic reach dwindling on popular social networks like Facebook, paid FB ads to come to the rescue. They allow you to get in front of your target clients very easily.  

Platforms like NeoDove make it easier for you to keep track of every lead easily through one place. So, be it Facebook ads or Google ads, you don’t have to sift between multiple channels to manage your leads.

Real Estate Customer Service Ideas You Should Know 

Knowing how to treat your customers is vital if you want to boost sales in the real estate industry. Good customer service is essential in convincing customers to make a purchase or recommend your business to others.

As such, here are 7 real estate customer service ideas you should always remember:

Always keep these helpful real estate customer service ideas in mind. And, you’ll be able to increase real estate site visits in no time.

Final Thoughts 

Overall, it can be challenging to run a real estate business if matters are not managed properly. 

If followed properly, the real estate tips and tricks mentioned above can reap great rewards. 

Remember the 7 important real estate customer service ideas and to focus on your customer’s experiences. 

In the end, the experience that you offer your prospects and clients is what matters most. With these site visit tips, you can ensure that their experience is as great as it can possibly be.