Have you ever thought about the huge user base of WhatsApp? It’s about 2 billion active users spread in over
Did you know that out of 50 million businesses that use WhatsApp globally, 1.5 million are Indian? That amounts to 15 lakh businesses across the whole country!
Do you want to stay ahead of all your competitors? Well, look no further!
The best way to do this is by getting your business verified on WhatsApp.
WhatsApp Green tick verification is the key to showing your customers that your brand is credible. In fact, 7 out of 10 people only buy from a brand that they trust.
Your Verified account badge is key to assuring your customers that your brand is trustworthy and genuine.
In this article, we will elaborate more on the Verified Account badge and what it can do for your business. Moreover, you will also learn how you can apply for WhatsApp green tick verification.
What exactly is the Verified Account Badge or the Green Tick on WhatsApp?
You must have come across brands on WhatsApp sporting the famous WhatsApp green tick. This green tick is what customers look for while trying to determine if a brand is verified on the platform.
To apply for WhatsApp green tick, the first thing to do is gain access to the WhatsApp Business API. You cannot apply for the verified account badge if you are only on the free WhatsApp Business app.
This WhatsApp green tick shows that your business has gone through the verification process by WhatsApp. It’s only after this process that a business can get a verified account badge or green tick on WhatsApp.
This helps customers understand and reassures them that they’re dealing with a real brand and not any imposter. A WhatsApp green tick is so coveted because it builds a brand image and makes it trustworthy.
Furthermore, WhatsApp has very strict policies about business verification. Authentication of businesses operating via WhatsApp is an effort by WhatsApp to protect users from fake and spam accounts.
Benefits Of A Verified Account Badge
A WhatsApp green tick badge indicates to users on the platforms that your brand is unique and credible. Here are the top three reasons why you should apply for a WhatsApp green tick verification for your brand:
- Obtaining the verified account badge on WhatsApp will show your customers that your brand is genuine. This will significantly lessen the how many times your customers block you.
- Getting the WhatsApp green tick may also help increase the open rate and ‘read rate’ of your messages. Consequently, you will get a higher ROI on all of your messaging costs.
- You can even eventually make it a vital part of your complete branding.
- Customers are able to view your brand name on the chat box. This occurs even if they don’t save your business’s phone number. As such, it also helps increase their faith in your brand.
Next, we will look at the eligibility criteria and how to get a green tick on WhatsApp.
Eligibility For Green Tick Verification
The first thing that you must keep in mind is that the green tick on WhatsApp is very exclusive.
WhatsApp generally grants the green tick badge to businesses that are extremely popular. So, you must not get discouraged at all if your application is rejected.
With that being said, let’s see if your business matches the eligibility criteria for the green tick on WhatsApp.
How To Know if Your Business is Eligible For Whatsapp Verification
- Your brand needs to be popular. Generally, this includes media coverage, from news to larger media.
- If you’re an influencer but don’t have a business per se, you cannot apply for a green tick on WhatsApp.
- Say you’re only on the WhatsApp Business platform but don’t have access to WhatsApp API. Then, you can’t apply for the verified account badge.
- It would be better if your brand’s messaging level is on Tier 2 at least.
The final decision about the verified account badge lies with WhatsApp only. You might find BSPs promising you the green tick on WhatsApp. However, it is completely out of their control.
The eligibility criteria for the green tick have not been set in stone by WhatsApp either. However, it seems like the brand reputation and domain authority of a brand’s website play a huge role.
On the positive side, there’s no payment involved and the rules are the same for everyone. Another thing that is noteworthy is that not every kind of business can get the WhatsApp green tick.
These are some categories of businesses that are not even allowed on WhatsApp API:
- Medical products
- Dating services
How To Get Green Tick On Whatsapp
You must now have a sound understanding of the eligibility criteria for WhatsApp green tick verification.
Here are the steps on how to get a green tick on WhatsApp:
Step 1 – Get access to WhatsApp API
The first thing you need to do is get access to WhatsApp API.
Earlier businesses had to take the help of BSPs or Business Service Providers to get access. Since Facebook took over WhatsApp, businesses can now directly get approval for WhatsApp API without needing BSPs.
However, it would be a good idea to take the help of a BSP. This allows you to get help while applying for the green tick on WhatsApp.
Step 2 – Send out WhatsApp Campaigns
You should level up your WhatsApp marketing strategy. It would be best if you were reaching over 1000 people daily on WhatsApp through your business messages. This would show that you are serious about your efforts on WhatsApp.
Step 3 – Apply for the Verified account badge through your BSP
Your BSP can easily submit your application for the WhatsApp green tick verification to Meta. Since they’re already connected to your Facebook Business manager account, they can submit the application on your behalf.
You will need to submit relevant documents along with your application. You should also ensure that your two-factor authentication is enabled.
Step 4 – Fill out the Official WhatsApp Business Account form
To receive WhatsApp green tick verification, you must fill out the official WhatsApp Business Account Google form. Note, it’s advised for your business to have a well-maintained website when applying for verification.
When your business is approved as a WhatsApp Official Business Account, it adds credibility to your organization. Moreover, it greatly reduces the chances of your customers being misled by your competitors, fake copycat brands, etc.
Having a green tick on WhatsApp also enables your business to stand out amongst your non-verified competitors. Alongside this, you can also provide your customers with real-time information about products, new offers, updates on deliveries and more.
Step 5 – Wait for Approval
You might be wondering how long it takes for WhatsApp to make a decision about your application. The answer is a few days. If your business gets approved, a WhatsApp green tick badge would automatically appear beside your business name on WhatsApp.
Now you must have gotten a good grasp on how to get a green tick on WhatsApp.
As mentioned before, getting the WhatsApp green tick verification is not easy and that is why it is so coveted. On WhatsApp, it is the platform itself that decides whether your business is fit for the WhatsApp green tick.
You should try to get more media coverage in the weeks before you apply for the WhatsApp green tick verification. This can boost your chances of seeming like a popular brand.
Remember that despite your application for green tick verification getting rejected, you can still use all of WhatsApp API’s features. Although your brand would look more official with the WhatsApp green tick, you can still operate without it.
Take advantage of WhatsApp verification and enhance your WhatsApp marketing strategy today!