Have you ever wanted to send a point across to someone, but don’t know how to go about it? A
Did you know that 80% of people prefer sales reps to reach out to them via email?
Ever wondered what’s the difference between a healthcare sales email that goes ignored and one that generates new customers?
Is it the writing style? The length? Or is it simply the ideas present in the content?
Quite simply, the answer is a combination of all of the above.
Writing the perfect cold sales email for healthcare is both a science as well as an art. Being able to balance a friendly tone while also sticking to your points can be quite tricky. Moreover, crafting a CTA that is inviting, yet not forceful truly is an art.
In this article, we will examine some of the best cold email templates for healthcare. We will also go over what steps you should keep in mind when crafting these emails.
What is a Cold Email?
A cold email can be described as any unsolicited email sent to a person without any prior contact. You can also consider it the email equivalent of a cold call.
Although similar in concept to cold calls, cold emails are considered to be less obtrusive. It is a targeted way of sending personalized content from a professional account like your business to prospective customers.
Steps You Should Keep in Mind When Crafting Cold Emails
- Introduce yourself as well as the company you work for.
- Briefly explain the benefits of your service or product.
- Outline the next steps that a potential customer will have to take if they wish to purchase your product.
- Ensure you thank them for their time and consideration.
- You then close the email with a CTA (call to action) message. This lets them know that they can get in touch if they have any questions regarding your product/ service.
- Bonus Step: Try to include links to additional or related content as well as links to your social media accounts.
Now that you have these tips in mind, let us take a look at some cold email templates for healthcare.
5 Cold emails Templates for Healthcare
Healthcare cold email templates require to be well thought out. They are often going into quite an unfamiliar territory, and are the first contact with many prospects in an organization.
Here are some helpful templates to help you get started:
1) The ‘Introducing Yourself’ Email
Let’s start with a cold email to introduce yourself and your company to a new prospect.
The email should begin with your basic information (your name and company). Additionally, it should also show a bit of your research and then CTA if they wish to learn more.
Hello there, [First Name],
I am [Your Name] and I work as a sales rep with [Company Name].
I noticed that you were interested in [Name of medicine] on our website. Moreover, I can help you obtain more details about the medicine you’re looking for.
For more information, just click on this link: [insert link]
If you want any further information, feel free to reach me at [Number] or [Email ID].
2) The ‘Personalized’ Email
The aim of a personalized template is to let your reader know that you’re following industry trends. Moreover, it informs them that you’ve studied their company and are confident in how your product can help them.
Hi [First Name],
I just came across your [post/status] on [social media platform] and thought your points were quite insightful. Moreover, I agree with many of your views.
It also made me want to reach out to you. I think that [their company] could really benefit from our [product/service]. In fact, I think it would completely resolve the issue you raised regarding [X problem].
Do let me know if you’re interested in discussing things more in detail. Just give me a call on [phone number] or send me an email at [Email ID].
Thanks a lot,
3) The ‘Before-After-Bridge’ Technique
This template uses the BAB technique to tell a story by weaving your product/service into the narrative.
Each step is carried out as follows:
- Before: Here, you demonstrate where their company currently stands, highlighting the unresolved issue.
- After: Then, you tell them what it would look like after the issue has been resolved.
- Bridge: This is the step where you tell them how to get there i.e. by using your product.
Hello [First Name],
I noticed that you’re facing [specific issue/ problem]. In fact, this might be causing you to lose many potential customers.
What would you say if I told you there was a solution to your problem? Furthermore, what if it could also optimize medicinal sales and your customers’ overall experience?
That’s exactly what [your product] helps you achieve.
Would you be interested in learning more about this opportunity? If yes, then you can schedule a meeting on [date and time] to go over this in detail.
Looking forward to hearing from you,
4) The ‘Mutual-Connection’ Method
Inserting a mutual connection into a cold email is an ideal way of warming it up.
When the prospect recognizes that you both share a mutual connection, it builds an instant level of trust. This only adds to the overall relationship-building process.
Hi [First Name],
As a fellow [your college name] alumni, I thought that I’d reach out to you!
I happened to notice on LinkedIn that your business is looking for a [job position]. At [your company], we help healthcare professionals generate prospects and cater to an array of clients.
Quite frankly, I’d love to ask you questions about your experience working at [company]. Moreover, I think our [product] would be very helpful in helping your company achieve [ X achievement].
Would you be open to a quick call to go over things next Thursday afternoon? Do give me a call on [phone number] and let me know if that’s a good time for you.
5) The ‘Demo Email’ Technique
This template concisely explains what your product/service is. Moreover, it outlines exactly what you’re offering and shows how it can help your prospect.
Additionally, if you have a short demo video, sharing it would be a great way to do this.
Hey [First Name],
I have worked with healthcare organizations like [client names] who have all faced similar problems with [common struggle].
With [describe product/service], they were able to quickly solve it and [ relevant statistics demonstrating a positive impact]. Here is an example of how our product helped [customer name]: [insert link]
Are you interested in anything similar?
I have made a demo to show you what it could look like in less than two minutes. [link]
Does this look like something you’d be interested in? If yes, reach out to me at [email and phone number]
Also Read: 8 Cold Email Templates to Boost B2B Sales
Oftentimes, writing a well-structured and effective cold email for healthcare can be quite tricky. However, these tips and templates can be a great place to start.
Remember to keep your emails simple but also helpful. With practice, you will gradually learn what to include and what to exclude from your emails.
With the help of these cold email templates for healthcare, you’ll be sure to connect with many customers. Not only that, but you’ll also be able to cut through the noise in your prospect’s inbox. Most importantly, you can truly stand out as a business.